WINTER VISION – INNOVATIVE SOLUTIONS FOR SAFER AND MORE STYLISH MOTORING FROM PHILIPS
NEW PRODUCTS FROM PHILIPS AUTOMOTIVE LIGHTING SET FURTHER BENCHMARKS IN SAFETY, PERFORMANCE, AND STYLE FOR THE MOTORIST. Introducing: X-treme Vision; BlueVision ultra; LED DayLight 4 and LED DayLight 8
Car lighting is often a little undersold with the rush of new accessories that are introduced to target the motorist in Winter and, of course, particularly as Christmas gifts. This year, however, Philips has four new products on the market, every one of which not only makes sound sense from a safety point of view, but is also aimed at enhancing vehicle appearance. “With Winter around the corner, it is the onset of the time of year that is traditionally called “lighting season”” comments Philips Automotive Lighting’s UK manager, Ed Savage. “Forward thinking motorists should be visiting their local garages and motoring stores with winter safety in mind - and one of the key areas therefore is that of lighting. “This year, Philips has some new products that also look as good as they perform and we include among these our brand new LED Daylight 4 and Daylight 8 DRLs, which really turn heads when fitted to a car. “Philips has long been campaigning to educate the motoring public that one of the least expensive pro-active safety measures that can be taken is the installation of a set of quality headlamp bulbs. They instantly provide better and more comfortable vision for drivers and passengers alike, offer a substantially reduced risk of an early failure and will invariably prove to be more cost effective in the long run for the motorist.” At the current time, there are also growing legislative pressures to reduce the environmental impact of motoring and to increase safety, as evidenced by the recent EU legislation making Daytime Running Lights (DRL) mandatory. In addition, new technologies – such as Philips’ cutting-edge LED technology – are changing the face of automotive design and performance. This month, Philips introduced four innovative new products that reflect the company’s belief in simply enhancing people’s lives on the road – with smart solutions that make vehicles safer, more energy-efficient and more stylish. HEADLAMP BULBS – The best gets even better and Philips’ new blue bulb should prove a hit with the style-conscious motorist X-treme Vision – The Best gets even better… The new X-treme Vision replacement light bulb for night-time driving provides 100% more light compared to a standard lamp, X-treme Vision even outperforms predecessor, the multi award-winning X-Treme Power, and delivers a comfortable light output. By ensuring maximum visibility, X-treme Vision prevents the stress, anxiety and fatigue people often feel while driving at night with not enough light. Philips now has a number of dedicated websites and the X-treme Vision site offers more detailed information about all aspects of the product http://www.xv-morelight.com/ BlueVision ultra – Increased safety and style. Philips continues to set the pace in the high-performance, style-conscious ‘blue’ segment. The new BlueVision ultra replacement lamp is the only homologated lamp in the market providing bright white light together with a high-end stylish blue effect for a Xenon effect experience. The dedicated website for BlueVision ultra is: http://www.bluevisionultra.com/ LED DayLight 4 and LED DayLight 8 EU legislation stipulates that all new car models must be equipped with daylights as of 2011 to improve their visibility on the road. Tests have shown that by implementing this measure it could safe 1200 to 2000 fatalities per year in Europe. Therefore, all new cars will be equipped with DayLight lighting from 2011 onwards, making them more visible for oncoming traffic. Since the use of conventional lighting during daytime by cars already on the road will not lead to a better visibility for upcoming traffic, their drivers cannot benefit from the additional safety aspect. To not bring these cars in a disadvantaged position, Philips DayLight range offers DRL solutions for cars already on the road, and enables drivers to benefit from the safety of DRL right now. The two new versions of Philips’ Daytime Running Light ensure that cars in traffic are better visible to oncoming vehicles and pedestrians, making the driver feel safer and more relaxed. DayLight 4 ensures high visibility for safer daytime driving, while the innovative DayLight 8 offers motorists maximum visibility and premium design - even during the night. Both lighting solutions enable CO2 savings of 5.5 g per km, while their long lifetime reduces the need for maintenance. These are the 4 latest additions to the innovative line-up of Philips LED DRL and 12V automotive halogen lamps. Philips is the choice of all major car manufacturers in Automotive Lighting providing an unrivalled original equipment quality choice for car drivers. The Philips X-Treme Vision, BlueVision ultra, LED DayLight 4 and LED DayLight 8 are now available from authorised Philips distributors and retailers. Philips Automotive Lighting general website: <http://www.lighting.philips.com/gl_en/country/carlighting/index.php?main=global&parent=4390&id=gl_en_country_sites&lang=en> Further details from Ed Savage at Philips Automotive Lighting : ed.savage@philips.com