700 hours of work behind a film seen by 400 million people
The Chimney Pot has just finalized the work with the commercial for the Indian Premier League. A commercial that will be shown for 400 million people!
Last week The Chimney Pot finished a commercial for Premier League in India together with Bang Bang Films and Ogilvy from Mumbai. This commercial will be shown for approx 400 million TV viewers in India and Australia! To put this in perspective the commercials during the Super Bowl kick-off was shown for 250 million people.
The Chimney Pot was part of the project as early as animatic and pre production work as well as at the shot in Mumbai and after that the post production work was based at The Chimney Pot's Stockholm office in corporation with the Kiev office. The Chimney Pot has done all VFX, grading and sound on the commercial and a total of 700 hours has been spent.
After 4 weeks of work you can now see the result, together with a breakdown of how it was made. Enjoy!
Title: Carnival
Brand: IPL
Client: BCCI
Agency: Ogilvy (Mumbai)
National Creative Director: Abhijit Avasthi
Executive Creative Director: Anup Chitnis
Senior Creative Director: Anuraag Khandelwal
Production Companies: Bang Bang Films & B-Reel Films
Director: Anders Forsman
DOP: Erik Sohlström
Produced by: Roopak Saluja, Payal Arora & Johannes Åhlund
Production Designers: Dilip More, Mats Sahlström & Anders Hellström
Music: Dhruv Ghanekar
Post Production Company: The Chimney Pot Stockholm / Kiev
Post Producer: Helena de Brun
Senior VFX Supervisor: Fredrik Nord
Senior CGI Supervisor: Ruslan Ogorodnik
Set supervisor / CGI Artist: Anton Mitrakhov
CGI Artists: Oskar Larsson & Petter Lindholm
CGI Modeling: The Chimney Pot Kiev
Matte painting: Johan Rosenberg
DI Grade: Edward Negussie
Sound Design: Mattias Eklund
We are storytellers at heart and use our film and communication expertise to produce over 6000 films for more than 60 countries every year. We specialize in a new and unique approach that covers each step of the creation process, from conception all the way through development, production, and world-class post production.
Founded in Stockholm in 1995, our success has come from a belief in working with the most talented within an environment that fosters creativity, innovation, and joy. Through our focus on quality over quantity, we help clients achieve entertaining and impactful moving images across all media, including feature films, documentaries, music videos, TV commercials, internal communication, B2B, and web-based film. We're aiming to be the world's best with every project.