What does a company sound like?

Brands and companies are constantly publishing content to an increasing number of channels. Many of those are digital, placing new demands on corporate communication toolboxes. Strong sound identities are expected to become significant competitive parameters in the communication of the future.Companies are communicating through owned channels like never before. The pursuit of content that adds value is spreading fast, and terms like ‘content marketing’, ‘real-time marketing’ and ‘branded content’ takes up space in articles and at seminars. Businesses are beginning to understand the