Chiquita Brands and Brooks Running extend partnership with "Ready, Set, Peel!"
Empowering runners, encouraging nutrition, and spreading joy: Chiquita and Brooks rejoin forces.
In a partnership that celebrates a shared commitment to health, vitality, and active living, Chiquita and Brooks Running are proud to announce the launch of the "Ready, Set, Peel!" promotion. After a successful first collaboration, both parties are re-joining forces to inspire and motivate runners of all levels across the globe in enhancing their fitness journeys, while showcasing the importance of well-rounded nutrition and performance footwear. Whether engaging in recreational walking, practicing being a budding athlete or partaking in weekend warrior activities, Chiquita and Brooks Running shoes challenge people at all stages to level up their health and fitness goals. Delicious Chiquita bananas are the ideal, natural source of energy for pre or post workout snacks, while Brooks Running shoes are designed to help runners run longer, further and faster. Combining the two ensures not just a great work out, but a happy and healthy good time. So Ready, Set, Peel!
In addition to a retail point-of-sale activation in fruit and veg stores, supermarkets and specialist running retailers, Chiquita and Brooks will support the promotion through social media. “The Run Happy Team,” Brooks’ running influencer team, is gearing up to create engaging video content, offering running tips, nutrition tips (including the perfect time to consume bananas), and more.
When the shoe fits
The renewed partnership between Chiquita and Brooks Running aligns with the former, successful campaign between the two brands. “A Match Made in Heaven”, according to Jim Miles, Director Marketing EMEA from Brooks Running: “At Brooks we believe that running is a gift that makes your life better and happier. At the end of every run, people are in a better place than they started. Fueling your run with the right nutrition is part of this. Therefore, we are excited to extend our partnership with Chiquita. A fun, loving brand that matches our values perfectly. We’re both passionate about health and active living and we both stimulate a conscious lifestyle amongst consumers. Via our multi market campaign in the Netherlands, Belgium, Germany, Sweden, US and UAE, we want to inspire runners to make the best choices in running when it comes to nutrition and getting energised.”
Marco Volpi, Chief Marketing Officer for Chiquita Brands shares, “Bananas are the perfect fuel for an active lifestyle. Needless to say, they are the number one source of sustainable energy and nutrition amongst runners! At Chiquita, we’re just as ‘bananas’ about running - which is a fast and energetic sport, highly effective for a health and fitness conscious lifestyle. Therefore, we’re excited to once again team up with Brooks Running, to keep spreading this message. We believe that alone, one can run faster, but together, one can run further.”
About the promotion
People can take part in the promotion until the end of September. Details and information including local promotional activities and conditions can be found at www.chiquita.com/ready-set-peel . No time to waste: Ready, Set, Peel!
About Brooks Running
Brooks Running sells its performance footwear, apparel, run bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run their path to a better self by creating the best gear, tools and experiences. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit https://www.brooksrunning.com/ for more information or follow us on social media @brooksrunning
About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, cholesterol-free and provide a source of potassium, fibers and vitamin B6. To learn more, visit www.chiquita.com.
For more information please contact:
Anna Carolina Taborda at annacarolina.taborda@brooksrunning.com
Tina Varjabedian at TVarjabedian@Chiquita.com
