Chiquita Brands Taps Joester Loria Group as Exclusive Global Licensing Agency
Fort Lauderdale, FL – November 15 2023 – Chiquita, the leading banana brand, is pleased to announce its exclusive collaboration with Joester Loria Group (JLG), an esteemed leader in the licensing industry. JLG will serve as Chiquita's official licensing agency, working to expand the brand’s reach and create brand extension opportunities. This exciting collaboration signifies a significant step for Chiquita, a brand celebrated worldwide for its iconic blue sticker and high-quality bananas.
For more than 150 years, Chiquita has been proudly producing great-tasting, superior-quality bananas. Now, Chiquita expands its horizons into licensing by tapping JLG’s expertise in strategic licensing and brand development to enter into diverse product categories.
"We are looking forward to embarking on this journey with Joester Loria Group, as it marks a significant milestone in Chiquita's brand-building strategies,” said Marco Volpi, Chief Marketing Officer for Chiquita Brands. “In today's rapidly evolving consumer landscape, we understand the importance of extending Chiquita's unique heritage, leadership and beloved personality into new realms to reach even more consumers."
Chiquita and JLG will collaborate closely under this collaboration to pinpoint and secure licensing opportunities that align with the brand’s core values while resonating with consumers.
"Joining forces with Chiquita to extend their brand through licensing is something we are very passionate about,” said James Slifer, Managing Director, at Joester Loria Group. “Chiquita’s prominence and market leadership will give way to innovative licensing opportunities, which is a true testament to the limitless potential of a beloved brand like Chiquita. We can’t wait to help create exciting experiences for consumers worldwide!”
The licensing categories to be explored include beverages, frozen novelty, nutritional products, dairy products and baked goods. Both Chiquita and JLG are committed to delivering premium licensed products that uphold the brand’s integrity and esteemed positioning.
For more information on Chiquita Brands, visit www.chiquita.com.
About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
About Joester Loria GroupThe Joester Loria Group, (www.thejoesterloriagroup.com), is an award-winning full-service licensing and brand extension agency, representing PepsiCo’s North America beverage brands; Frito-Lay’s Cheetos and Doritos brand; Constellation Brands Beer portfolio including, Corona Extra and Modelo Especial (#1 import beer in the U.S.); Kellogg’s portfolio of cereal and snack brands; Ferrara Candy Company, Toyota and Lexus; Papyrus; The World of Eric Carle™ including The Very Hungry Caterpillar; Miffy and McDonald’s.
For media inquiries, please contact Julia Aronson, jaronson@coynepr.com
