Chiquita Brings Banana Joy to the Big Apple with Branded NYC Buses
Bright yellow buses featuring vibrant designs and bold slogans hit the streets of New York this summer
Fort Lauderdale, FL (June 5, 2025) — This summer, Chiquita is making the streets of New York City a little brighter – and a lot more fun. The iconic banana brand is rolling out a fleet of eye-catching, Chiquita-branded buses across Manhattan and parts of Brooklyn, bringing smiles and sunshine to the Big Apple’s everyday commute.
“From Times Square to Central Park, Chiquita is going bananas in the best way possible,” said Juliana Furlan, Director of Marketing at Chiquita North America. “This campaign is all about joy, quality, and connection. It’s a moving reminder of what makes Chiquita different: our history, our values, and the fun we bring to the everyday.”
This NYC activation follows successful out-of-home initiatives in Europe and supports Chiquita’s continued mission to uplift everyday moments and connect with consumers in unexpected and memorable ways. By turning one of the city’s most iconic transportation symbols into a moving billboard of joy, Chiquita invites travelers to join in a moment of fun, right in the heart of the Big Apple.
Whether you're a lifelong fan or discovering Chiquita for the first time, keep your eyes peeled, as the Chiquita branded buses will be on the move from now through mid-July! To learn more about Chiquita’s latest news, visit www.chiquita.com/. Please find high-res images linked here.
About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior-quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative.
Recently named one of America’s Most Loved Brands by Newsweek, this recognition underscores Chiquita’s strong emotional connection with consumers and its long-standing reputation for trust and quality. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com and follow us on Instagram, TikTok and LinkedIn.
