Chiquita Brings Bold Color and Culture to Art Basel in Miami Beach 2024
Chiquita will celebrate art and culture with immersive experiences, exclusive prizes and a splash of Chiquita’s playful spirit
Fort Lauderdale, FL – November 26, 2024 – This December, Chiquita is excited to be a proud partner of Art Basel Miami in Beach 2024, bringing a burst of bright yellow and vibrant energy to one of the world’s most prestigious art events. Known for its signature Blue Sticker and playful personality, Chiquita will engage with its fans and art lovers at the Miami Beach Convention Center, which will take place from December 6th to the 8th.
Chiquita’s debut at Art Basel in Miami Beach builds on a long-standing connection between bananas and the art world. Chiquita will step into this creative arena, bringing its unique energy, pop art heritage and distinctive charm to attendees. The brand, recognized as a cultural icon since the 1950s, has inspired art and design through its signature Blue Sticker, beloved jingle and the memorable Miss Chiquita, who continues to embody Chiquita’s fun, friendly image.
“Our Art Basel in Miami Beach partnership celebrates Chiquita’s vibrant legacy in art and pop culture,” said Juliana Furlan, Director of Marketing for Chiquita North America. “We’re looking forward to connecting with a global community of art lovers, sharing the joyful and unmistakable spirit that has made Chiquita a beloved brand for generations.”
Chiquita will pay homage to the banana’s role in art by engaging attendees through vibrant banana-sampling carts at the Botanical Garden and North Lobby. Visitors can enjoy delicious Chiquita banana tastings and collect limited-edition “Art Basel in Miami Beach Blue Stickers” bananas which are only available at the event. Additionally, fans can meet Miss Chiquita and have the opportunity to win exclusive prizes like vintage Chiquita bags, unique scarves and water bottles.
Chiquita will promote highlights from the event across social media and offer exclusive invites to its followers when the event is open to the public. This, coupled with an influencer campaign, will amplify the excitement for fans around the world. This sponsorship underscores Chiquita’s legacy as a beloved brand, seamlessly blending art, culture and the playful spirit of the iconic Chiquita banana.
To learn more, follow Chiquita on Instagram, Facebook, TikTok. For more information on the high quality of Chiquita’s yellow bananas and delicious recipes, visit Chiquita.com. For the high-res image, click here.
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About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives such as The Art Basel and UBS Global Art Market Report and The Art Basel Shop. Art Basel’s Global Media Partner is The Financial Times. For further information, please visit artbasel.com.
