Chiquita Launches New Business to Business Website for Customers
New site paves way for banana category management and success
Fort Lauderdale, FL – December 13, 2019 – Chiquita Brands International, the world’s leading banana company, announced the launch of its new business-to-business website dedicated to providing its customers and sales teams with a wide range of information. Chiquitabrands.com will offer relevant resources and content to help grow the banana category in partnership with Chiquita, including a product and services catalogue, details of quality standards, and category leadership material with white papers available on best practices, sustainability initiatives and more.
“With this new website, we are aiming to ensure that the user experience is consistently improved and optimized to enable our customers to meet constantly changing consumer needs,” said Jamie Postell, Director of Sales North America for Chiquita. “The website showcases Chiquita’s signature bold, fun style while ensuring that the necessary information to ensure store success is readily available.”
Through this website, customers and sales teams will have access to all the information needed to present and sell Chiquita’s iconic products. The following portals will be available:
- The products catalog introduces the various banana types available, including Chiquita Minis, Plantains, Reds, Manzanos, as well as the globally popular Class Extra and Organics varieties.
- The services catalog showcases the full range of the company’s activities, exploring the journey each top-quality banana takes from farm to shelf. It also explains the fully-integrated partner solutions that Chiquita offers for customers throughout the whole value chain to secure delivery of the best-quality bananas. The customer can choose all solutions or identify solutions most most appropriate or interesting to them. This section also offers a comprehensive map with details of facilities and shipping schedules.
- The quality standards page provides full training on handling Chiquita bananas and also explains the brand’s programs, process innovations and investments.
- Chiquita’s category leadership material offers a wide range of invaluable category management data to help customers secure total store success.
- The best practices section offers strategic thought leadership ideas alongside shopper and consumer insights, with discussion of key topics to help elevate the Chiquita banana category in store.
- The sustainability segment looks in depth at Chiquita’s ‘Behind the Blue Sticker’ initiative and the work the company undertakes to co-create value for customers, suppliers, associates and the community. This page also provides a link to download Chiquita’s sustainability report.
- The News, fairs, events page keeps the customers abreast of all current and upcoming news such as local trade fairs and marathons.
Additionally, the site offers a restricted access section that requires a login for specific stakeholders seeking out sensitive information such as Chiquita’s online training certification, the full display catalog and the shopper marketing solution and promotional details. Customers can register at https://chiquitabrands.com/registration/ to access these sections and will also be able to view the Chiquita sticker calendar, ongoing promotions and display solutions. Public shoppers can also receive real-time updates through the Chiquita newsletter by entering their details at https://chiquitabrands.com/newsletter/.
Media Contact: Bridget Mackey - bmackey@coynepr.com
