Chiquita Launches New Campaign to Highlight Leadership, Personality, and Heritage
“It Peels So Good” global campaign showcases significance of the Chiquita Brand
Fort Lauderdale, FL – July 6 2023 – Chiquita, the leading banana company, recently announced the launch of its new global campaign, “It Peels So Good.” The campaign reinforces Chiquita’s leadership role in the banana category while celebrating the brand’s premium quality, delicious taste, distinctive personality, and iconic heritage.
“It Peels So Good” tells the story of a banana company with a rich history and a bright future. With the assonance of "peel" and "feel," the campaign evokes an emotional response that connects people to the brand – a good feeling that goes beyond the moment of consumption.
Committed to providing high-quality products and making a positive impact on the world, Chiquita’s best-in-class brand remains a distinctive personality that stands out amongst the banana bunch. Chiquita’s cheerful and memorable marketing efforts date back as far as 1944 when its iconic jingle, often referred to as the "Chiquita Banana Song," was created to highlight the wonderful benefits and qualities of Chiquita bananas.
“From our earliest days of branding the banana with our bold blue stickers, to introducing the world to Miss Chiquita, we’ve aimed to drive home our brand’s vibrant and light-hearted visual storytelling,” said Marco Volpi, Chief Marketing Officer for Chiquita Brands. “We’re thrilled to carry on that path with this new and exciting campaign that will celebrate our leadership, personality and heritage as it unfolds throughout the year. Chiquita peels so good … since 1870.”
The “It Peels So Good” campaign will subsequently debut a variety of impactful, dynamic and iconic media formats including, social media content, out-of-home presence in key tourist sites across the globe like vibrant and immersive touchpoints in iconic locations in Europe and in the USA. Additionally, Chiquita has launched special video formats for digital media displaying a selection of vintage advertising campaigns that explore the brand’s rich heritage through its iconic branded assets.
To learn more about the new campaign and the high quality of Chiquita’s tasty yellow bananas, visit www.chiquita.com/itpeelssogood. For high-res campaign images, see here.
Sara Swantkoski
sswantkoski@coynepr.com
About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
