Chiquita Lights Up Times Square with an Iconic New Billboard as Part of its “It Peels So Good” Campaign
The new billboard showcases Chiquita’s distinctive personality and iconic heritage
Fort Lauderdale, FL – September 13 2023 – Chiquita, the leading banana company, is proud to announce the unveiling of a new dazzling billboard in New York City’s iconic Times Square, as part of Chiquita’s global campaign, “It Peels So Good.” The unmissable billboard features the iconic yellow hues of Chiquita and showcases the brand’s commitment to premium quality, delicious taste, distinctive personality and iconic heritage.
Situated in the heart of NYC, consumers can visit the billboard for four weeks, from now until September 30th, which promises to be a must-see attraction for both locals and tourists alike, adding a burst of color and joy to the bustling streets of New York City.
“We’re so excited to have this billboard live for everyone, as it truly exemplifies Chiquita’s playful spirit and commitment to delivering fun, fresh and wholesome experiences to consumers around the world,” said Marco Volpi, Chief Marketing Officer for Chiquita Brands. “As the final element of our ‘It Peels So Good’ campaign, our billboard, similar to Times Square itself, represents a global symbol of excitement and energy that we are so thrilled to be a part of it.”
“It Peels So Good” tells the story of a banana company with a rich history and a bright future. The campaign evokes an emotional response that connects people to the brand – a good feeling that goes beyond the moment of consumption. In addition to the NYC billboard, Chiquita has installed immersive virtual environments in Largo Cairoli in Milan, and inside of a gallery that connects Florence train station to the Basilica of Santa Maria Novella.
The “It Peels So Good” campaign will subsequently debut a variety of impactful, dynamic and iconic media formats including, social media content, out-of-home presence in key tourist sites across the globe like vibrant and immersive touchpoints in iconic locations in Europe and in the USA. Additionally, Chiquita has launched special video formats for digital media which display a selection of vintage advertising campaigns that explore the brand’s rich heritage through its iconic branded assets.
To learn more about the new campaign and the high quality of Chiquita’s tasty yellow bananas, visit www.chiquita.com/itpeelssogood. For high-res billboard images and videos, see here.
For media inquires, please contact Julia Aronson, jaronson@coynepr.com.
About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
