Chiquita Named to Newsweek’s America’s Most Loved Brands 2025
This award recognizes Chiquita’s impact and commitment to delivering quality, sustainability and consumer trust
[Fort Lauderdale, Fla.], [April 17, 2025] – Chiquita, one of the leading banana brands, is proud to announce that it has been recognized as one of America’s Most Loved Brands 2025 by Newsweek and Plant-A Insights Group. Newsweek and Plant-A Insights Group recognized the most loved brands in the United States by conducting a large-scale study based on an in-depth survey of 24,000 American consumers, the collection of over 359,000 brand reviews and followership data across social media platforms and in-depth analysis of sentiment data on brands.
“To be named one of America’s Most Loved Brands by Newsweek is an incredible honor that reflects the deep connection consumers have with Chiquita,” said Juliana Furlan, Director of Marketing at Chiquita North America. “It’s a recognition of the trust we’ve built through decades of delivering consistent quality and a reminder that our iconic yellow banana continues to spark joy in everyday moments across the country.”
The recognition underscores Chiquita’s enduring presence in American households and its ability to foster deep emotional resonance with consumers across generations. With a legacy of over 150 years, Chiquita continues to evolve with purpose—strengthening its connection to shoppers through transparency, sustainability efforts and cultural relevance. From its beloved Miss Chiquita icon to meaningful collaborations and innovative campaigns, the brand has continuously demonstrated its ability to adapt while remaining a household staple.
“The ultimate measure of a brand’s ability to resonate with consumers is how they make us feel, not just the features their products offer,” said Jennifer H. Cunningham, Editor-in-Chief of Newsweek. “Newsweek and market-data research firm Plant-A Insights are proud to introduce America’s Most Loved Brands 2025, highlighting companies that have won the hearts of customers by fostering connections and creating loyalty that transcends mere transactions.”
As it looks to the future, Chiquita remains dedicated to delivering more than great-tasting bananas—it’s committed to creating meaningful, joy-filled moments while advancing impactful sustainability initiatives that benefit people and the planet.
For more information on Chiquita’s initiatives and products, visit www.chiquita.com.
About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior-quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative.
Recently named one of America’s Most Loved Brands by Newsweek, this recognition underscores Chiquita’s strong emotional connection with consumers and its long-standing reputation for trust and quality. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
