Chiquita Returns to Milan Design Week with a Vibrant, Immersive Experience: The Chiquita House
Chiquita will bring pop art to life with bold installations and interactive design inspired by the art of Sebastian Curi
Fort Lauderdale, FL – April 1, 2025 - Chiquita is set to make a dynamic return to Milan Design Week 2025, once again opening the doors of The Chiquita House—an immersive and interactive space celebrating the second edition of the brand’s acclaimed Pop by Nature campaign. Taking place as part of the Fuorisalone event, this year’s Chiquita House will offer an engaging and visually striking experience that brings the essence of pop art to life.
This year, the campaign is created in collaboration with internationally renowned Argentine artist and illustrator Sebastian Curi, whose signature bold and distinctive style transforms the iconic Chiquita banana into a true pop icon. His playful, energetic illustrations reimagine everyday moments, infusing them with a fresh and vibrant perspective.
Inside the Chiquita House, visitors will be transported into a world of interactive art and design, with multiple spaces designed to engage and inspire. The first room brings Sebastian Curi’s illustrations to life, allowing visitors to physically interact with the campaign’s playful characters. This space explores the everyday connection between people and nature through the joy of Chiquita bananas—the ultimate pop fruit. Guests will become part of the artwork itself, adding their own creative touches and capturing stunning, surreal photo moments filled with Chiquita’s signature tropical energy.
“After the success of last year’s Chiquita House, we’re thrilled to return to Milan Design Week 2025 with an even more exciting and immersive experience,” said Mariaelena Paragone, Head of Global Brand Building Strategy at Chiquita. “With this second edition, we’re taking the Pop by Nature campaign to new heights, collaborating with Sebastian Curi to create an interactive space where color, energy and design come together to celebrate the iconic nature of Chiquita in a completely unexpected way.”
Visitors can also have fun at the Chiquita Surprise Booth and get exclusive branded gifts. In the second area, innovation takes center stage with a motion-sensing installation powered by Kinect® technology, where visitors can transform into a digital Chiquita banana avatar and see their movements mirrored in real-time—blending tech, entertainment, and creativity in a whole new way. A special arcade-style Sticker Generator will allow guests to personalize a unique, AI-powered, pop-art-inspired Chiquita sticker and print it to take home.
Beyond art and technology, the Chiquita House will also spotlight the brand’s dedication to sustainability. A dedicated space will showcase the Yelloway innovation partnership, a joint venture aimed at researching and developing a disease-resistant banana while also reducing carbon emissions—marking a major step toward a more sustainable and resilient future for agriculture.
By merging art, technology and sustainability, Chiquita continues to push creative boundaries, making Milan Design Week 2025 and Fuorisalone an unforgettable experience for pop-art lovers, brand fans and curious visitors alike.
For more information on Chiquita Brands, visit www.chiquita.com, and to learn more about Chiquita's sustainability initiatives, click here. Please find high-res images linked here.
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About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
About Sebastian Curi
Sebastian Curi is an Argentinian illustrator and video animator based in Los Angeles. He works in a pop style, using cartoon-like figures and playful compositions to depict everyday scenes through a vibrant color palette. Originally a video animator, Seb spent nearly ten years in the animation industry before transitioning to illustration. Thanks to his commercial vision, his work has been featured by brands such as Apple, Zara, Venmo, The New York Times, Nike, Warby Parker, Uber, and many others. Alongside his commercial projects, Curi has exhibited his artwork in cities such as Los Angeles, Madrid, Buenos Aires, Chicago, Vancouver, and Barcelona.
