Chiquita Showcases The Chiquita Difference Through a Tropical Experience at CPMA 2024
Leading banana brand sees significant growth across Canada, reinforces commitment to sustainability
Fort Lauderdale, FL – April 22, 2024 – Chiquita Brands International is delighted to announce its return to the Canadian Produce Marketing Association (CPMA) Annual Convention and Trade Show. Chiquita is set to highlight the Chiquita Difference through its vibrant presence within the Canadian market which is experiencing significant growth coast to coast. Just in time for Earth Month, Chiquita plans to connect with industry leaders, valued customers and attendees from across the globe by engaging in strategic discussions about Chiquita’s Yelloway initiative and other industry advancements.
Located at Booth #1215, Chiquita’s exhibit will bring a taste of the tropics to CPMA by offering recipe sampling featuring delicious Chiquita bananas and pineapples, emphasizing the company’s farm-to-table approach and commitment to quality products stamped with the Blue Sticker promise. The booth will also feature an engaging photo booth, swag giveaways and a chance for attendees to meet and interact with Chiquita’s very own First Lady of Fruit, Miss Chiquita.
“We’re looking forward to being a part of the CPMA 2024 trade show once again, as it provides a platform to showcase our innovative approaches to produce and sustainability initiatives," said Jamie Postell, Vice President of Sales North America at Chiquita. "This event is a fantastic opportunity for us to connect directly with industry leaders and consumers, sharing our passion for quality and sustainability, and demonstrating our continued commitment to the Canadian market.”
As part of the event, Chiquita will paint the city of Vancouver yellow with vibrant, cheerful digital billboards, extending the brand's warm, tropical vibes to the surrounding show area. The accompanying media campaign will emphasize these themes, specifically tailored to engage industry professionals both before and during their visit to Canada.
As the event timing coincides with Earth Month, Chiquita will spotlight its commitment to sustainability through the discussion of its Yelloway initiative—a sustainability program with a goal of developing disease-resistant banana varieties and reducing carbon emissions associated with banana production. To encourage conversation around the initiative, Chiquita will feature a video showcasing the Yelloway initiative, along with important updates, at the booth.
Chiquita's presence in Canada has grown significantly, with the company’s distribution network expanding to reach more locations across the country than ever before. This expansion has enabled Chiquita to meet increasing consumer demand for fresh produce and strengthen its market position in the Canadian retail sector. Additionally, the broadened distribution capabilities have facilitated quicker and more efficient delivery routes, ensuring that customers receive the freshest bananas possible.
To learn more, follow Chiquita on Instagram, Facebook, TikTok and X (formerly Twitter). For more information on the high quality of Chiquita’s tasty yellow bananas and delicious recipes, visit https://www.chiquita.com/.
For media inquiries, please contact Julia Aronson, jaronson@coynepr.com
Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
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