Chiquita Spreads Joy with Musical Banana Sticker Series

Together with Spotify, Chiquita Leverages iconic Blue Sticker to Offer Musical Entertainment for Fans at Home

Fort Lauderdale, FL – April 27, 2020Nearly eight decades after the release of the iconic Chiquita jingle, the leading banana company has joined forces with popular streaming platform, Spotify. The partnership brings the joy of music to fans through an interactive Blue Sticker series. Five limited-edition stickers will appear on Chiquita bananas at grocery stores beginning April 27. Fans will be able to listen to Chiquita-inspired playlists as well as five new remixes of its original 1950s jingle after scanning sticker codes on the Spotify App. Additionally, special ‘Golden Banana’ stickers will give fans access to unlock exciting games and a chance to win a variety of music-inspired prizes.

During times of high stress and anxiety, music can be incredibly important, as it offers a universal bond and source of positive entertainment: therefore, Chiquita’s playlists via Spotify provide a wide range of feel-good music for fans. The playlist themes include:

  • Feeling Happy, which features the latest trending tunes.
  • Tropical Vibes is rooted in Chiquita’s heritage and famous theme song.
  • Smile Workout provides a selection of high-energy music that compliments the energy-giving benefits of Chiquita’s tasty bananas.
  • Classics offers a sweet throwback to well-known hits from past decades.
  • Cook & Dance offers the perfect mood music to enjoy while preparing delicious Chiquita recipes, and is a vibrant singalong with Latin elements.

“The Spotify Blue Sticker series is intended to encourage those staying at home to join in a world-wide celebration of cheerful music and connect with playlists designed to get fans up and moving,” said Carlos Lopez Flores, President of Chiquita. “By tapping into Spotify’s 248 million active monthly users, Chiquita is continuing its mission of highlighting the fun side of healthy living by offering an opportunity to get active and boost fans’ moods during a challenging global situation.”

In addition to the five playlist stickers, a special sixth ‘Golden Banana’ sticker will direct consumers to a a Chiquita podcast on Spotify where they will receive a secret password. This code will allow access to the Chiquita website game. Fans can win branded prizes such as loudspeakers, a Spotify Premium subscription and more.

Chiquita banana consumers will also go bananas for the five new remixes of the original 1950s jingle that give Miss Chiquita an updated sound and feel. The iconic Chiquita jingle was originally introduced to teach Americans how to enjoy its delicious bananas and was played 376 times daily on radio stations across the U.S. at its peak.

Chiquita is also making a global effort to show its support by transforming its iconic Blue Sticker logo for the first time, removing Miss Chiquita to promote social distancing and reinforce the message that people should stay at home.

To learn more about how Chiquita is supporting fans and providing playful at-home activities, visit www.Chiquita.com.

Please find high-res images here.

For media inquiries, contact Bridget Mackey (bmackey@coynepr.com).

About Us

Chiquita is the leading distributor of bananas in the United States. Our passion for doing well and giving back.We want Chiquita to be the banana of choice in every market we are in, providing our customers with the highest quality product and service. We want to create consistent value for the Chiquita Brand, our customers, suppliers, associates and the community whilst respecting the environment. We want to do so in the spirit of doing well and giving back, with respect for the environment and everyone involved in our business. Bananas love hot, humid climates. Chiquita bananas are grown primarily in the lowland areas of Latin America. Banana farms are labor intensive and our produce relies being in a temperature-controlled environment from the farms at which bananas are harvested all the way to a local grocery store, a journey that can cover thousands of miles. We asked ourselves how we could make each step in that journey an environmentally responsible one. Chiquita works under better than industry standard agricultural work practices for business, the environment, employees and the local communities. Chiquita was the pioneer promoting good farming practices in the 1990s to protect the environment and support farming communities. To guarantee we were following the strict environmental and social standards we had auditors and independent experts assessing our farms every year while having full access to all workplaces, documents and employees.

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