Chiquita Unveils All-New Spring Inspired Sticker Series Featuring Artist Michela Picchi

Fort Lauderdale, FL – Mar. 8, 2022 – In anticipation of Spring’s return, Chiquita is celebrating through an all-new collaboration with Italian artist Michela Picchi, with the creative supervision of Armando Testa advertising agency, to makeover its iconic blue sticker with a vibrant twist. The joyful designs are a celebration of rebirth, growth, rejuvenation, and sunshine, featuring eye-catching colors, mesmerizing patterns, and instantly recognizable Spring visuals that perfectly complement Chiquita’s bright yellow bananas. Now through mid-April, these limited-edition stickers will adorn 200 million Chiquita bananas worldwide.  

“I was thrilled to work with Chiquita because the brand’s bright and energetic identity lends itself perfectly to my style,” said Michela Picchi.  “The Spring season signals the coming of warmer days and new beginnings, so incorporating those visuals into the stickers was essential to the design to ensure that each sticker exudes the excitement of the new season.”

Picchi is a cross-disciplinary artist who is known for her use of vibrant color palettes and has an experimental approach in her artwork. She creates a refreshing take on the classic blue sticker, visually expressing the feelings of Spring that consumers pine for during the long winter months.

“We know that fans often crave the warmth and sunshine that the Spring season brings,” said Jamie Postell, Vice President of Sales for Chiquita North America. “By embodying Chiquita’s bold and fun spirit, we hope that Picchi’s artwork on our stickers can help consumers to feel refreshed as we head into Spring.”

Feeling inspired by Chiquita’s latest Sticker Series? Try these fun Colorful Fluffy Chiquita Banana Pancakes and Artsy Chiquita Banana Cupcakes recipes to incorporate the colors of the season into your meals!  

To learn more about Chiquita’s new Spring Artist Sticker Series, visit www.chiquita.com. 

For hi-res images, please see here.

Media Contact -  Destiny Powers, dpowers@coynepr.com