Chiquita Unveils Pop by Nature 2.0 Campaign with Artist Sebastian Curi

Leading banana brand once again bridges the gap between nature and art with a campaign that features interactive installations and an AI-powered limited-edition sticker collection

Fort Lauderdale, FL – January 28, 2025 – Get ready to peel open a world of color and creativity as Chiquita launches its “Pop by Nature 2.0” campaign! Building on last year’s electric collaboration with Romero Britto, Chiquita is taking its vibrant campaign to the next level with internationally acclaimed Argentinian artist and illustrator, Sebastian Curi. Known for his playful and surreal pop-art style, Curi brings his unique creative flair to this year’s campaign, ensuring a fresh and lively twist.

“The ‘Pop by Nature 2.0’ campaign cements Chiquita’s long-standing commitment to Pop Art, infusing the brand with bold colors, imaginative design and a tropical spirit,” said Juliana Furlan, Director of Marketing for Chiquita North America. “With Sebastian Curi’s boundary-pushing creativity, we’re turning the volume up on Pop by Nature and making bananas the ultimate pop-art icon—it’s all about having fun, being bold and inspiring smiles everywhere.”

What’s Popping in “Pop by Nature 2.0”:

The heart of “Pop by Nature 2.0” is a celebration of bananas as the ultimate pop fruit – a staple in daily life that brings joy, energy and color to the world. Through Curi’s artwork, the banana takes center stage in a multifaceted campaign that explores diverse life scenes. Key features of the campaign include:

• Stick It To Creativity: In February, Chiquita will roll out limited-edition Blue Stickers designed by taking inspiration from the AI art world. Want to get in on the action? Use Chiquita’s funky new AI tool to generate a pop art sticker online.
• Go Bananas in Milan: Milan Design Week is about to get a whole lot more a-peeling with Chiquita’s interactive installation that lets you transform into an anthropomorphic banana as well as other exciting activities. You can also head to Chiquita’s exclusive space at Fuorisalone to meet Sebastian Curi in person, snag signed artwork and join a creative workshop that’s sure to inspire.
• Art that Pops: From larger-than-life OOH installations, Curi’s vibrant artwork will be lighting up iconic landmarks worldwide.
• Social Buzz: Enjoy co-created content, fun challenges, and surprises for Banana Bread Day (February 23) and Banana Day (April 17).
• Peel of Fortune: Hit up Chiquita’s in-store displays for a chance to win exciting prizes like instant cameras personalized with Curi’s artwork and exclusive travel experiences.

A Banana-Centric Vision

Sebastian Curi’s signature style is all about making the ordinary extraordinary. His Pop by Nature 2.0 designs celebrate the banana as the ultimate muse, set against playful and surreal backdrops that showcase Chiquita’s tropical vibes.

“I couldn’t be more excited to bring my colorful world to Chiquita,” said Artist Sebastian Curi. “The banana is such a universal symbol of happiness, and this collaboration is all about spreading that joy far and wide. Let’s make art, have fun and celebrate life with Chiquita!”

To learn more about Chiquita and the new “Pop by Nature 2.0” campaign, visit https://www.chiquita.com/pop-by-nature-usa/. For high-res campaign images, see here.

Chiquita Brands International

Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.

About Sebastian Curi
Sebastian Curi is an Argentinian illustrator and animator based in Los Angeles. He works in a pop style, employing cartoonish figures and playful compositions to describe ordinary scenes of life under the lens of a bright color palette. Originally an animator, Seb spent around ten years in the animation industry before switching disciplines to focus on illustrative work.

Commercially savvy, his work has been highlighted by brands like Apple, Zara, Venmo, The New York Times, Nike, Warby Parker, Uber and more. Alongside his commercial work, Curi has exhibited artwork in Los Angeles, Madrid, Buenos Aires, Chicago, Vancouver and Barcelona.