Experience the Tropics with Chiquita at the 2024 IFPA Trade Show
Fort Lauderdale, FL – October 10, 2024 – Chiquita is thrilled to return to the International Fresh Produce Association (IFPA) Trade Show for another year of exciting new launches! The main attraction at this year’s trade show is the introduction of Chiquita’s Yelloway One (YW01), a groundbreaking new banana prototype resistant to diseases and low in carbon emissions. Additionally, Chiquita will unveil its new Sustainability Report and immerse visitors in a taste of the tropics, allowing fresh produce experts to connect and learn more about cutting-edge innovations and industry trends.
The introduction of Chiquita’s Yelloway One (YW01) prototype is a true pioneer in the category and proof that Chiquita continues to be at the forefront of innovation, creating shared value for the Chiquita brand, our customers, suppliers, associates and the community. This innovation is a result of a joint venture between Chiquita, KeyGene, MusaRadix, and collaboration with Wageningen University and Research (WUR). Yelloway One (YW01) represents a significant step forward in creating a sustainable future for the banana industry.
Additionally, the Chiquita booth will transport attendees to the Tropics, where they can learn about the history of the brand, the Behind the Blue Sticker initiative and the production cycle of bananas. The new 2024-2025 Chiquita Sustainability Report will be another key attraction highlighting Chiquita’s commitment to the environment, focusing on carbon reduction, limiting food waste and combating banana crop diseases with its groundbreaking Yelloway initiative. Additionally, new engaging videos, Q&A sessions, short presentations and interview sessions with key Chiquita spokespersons will also be available for a limited time.
“At Chiquita, we are passionate about bringing the vibrant spirit of the tropics to our customers and consumers. The IFPA Trade Show is the perfect platform for us to engage with our customers and showcase our commitment to the future of the Banana Industry, through sustainability and innovation,” said Jamie Postell, VP of Sales, Chiquita North America. We are particularly excited to introduce Yelloway One (YW01), our groundbreaking new banana prototype, and to share our comprehensive Sustainability Report. We look forward to connecting with industry experts and partners to continue building a brighter future together."
This year’s IFPA Trade Show will celebrate Chiquita’s achievements in safe working conditions, fair wages, and sustainable agriculture, while also addressing the challenges ahead. The launch of Yelloway One (YW01) underscores Chiquita’s commitment to innovation and sustainability, ensuring shared value for our brand, customers, suppliers, associates, and the community.
Chiquita looks forward to inviting attendees to experience the tropics and learn more about all our initiatives for the year, including the latest Small Change, Big Difference - Pink Sticker Campaign for breast cancer prevention awareness. Additionally, Miss Chiquita will be on-site to interact with visitors and to spread smiles.
For more information on Chiquita Brands, visit www.chiquita.com, and to learn more about Chiquita's sustainability initiatives, click here. Please find high-res images linked here.
About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
