Cinesite ventures into TV production by securing its first TV programming deal with Discovery Networks

London, UK - November 8, 2012Cinesite, one of the world’s leading digital visual effects facilities, today announced that it has completed its first venture into TV production by co-producing and selling its very first TV series, Rod and Rucksack, to Discovery Networks across its EMEA markets.

The five x 60-minute travel and adventure series charts the journey of seasoned fisherman, Guy Elson, as he takes the trip of a lifetime to some of the world’s most remote and beautiful places in the name of extreme fishing. Elson’s travels take him to Australia, Bolivia, Canada, Mongolia and Panama to find the very best in wildlife, people, culture and fishing. The co-production with gassProductions was filmed in HD at the end of 2011.

“Our venture into TV production is a natural development of the Cinesite brand as we look at increasing the services and content we offer in addition to visual effects,” said Antony Hunt, managing director of Cinesite and executive producer of Rod and Rucksack. “Our experience as a leader in the visual effects industry gives us the creative knowhow and technical ability to produce and co-produce an array of programming. Rod and Rucksack is our first television production and people may be surprised to learn that there are no visual effects in it; it’s simply a stunning travel and adventure series. We’re delighted that Discovery is the first broadcaster to pick up the rights and we relish the opportunity to develop more productions with gassProductions.” 

Andy Smith, managing director of gassProductions, said: “It’s been an incredible journey producing Rod & Rucksack. Our crew have travelled around the world and filmed in the most testing of environments to capture Guy Elson fighting unbelievable fish. We’re extremely proud of the series and delighted with its initial sale to Discovery Networks. We look forward to co-producing more exciting and original television content with Cinesite.”

About Cinesite

Cinesite is one of the largest and most creative visual effects companies in the world. Established in 1991 and headquartered in London, their visual effects team has the capacity and creativity to produce all manner of digital effects for feature films and TV shows of all scales. Their award-winning team of highly talented visual effects artists take filmmakers' ideas and turn them into spectacular cinematic reality.

Cinesite is currently working on World War Z (Paramount Pictures) and Jack Ryan (Paramount Pictures). They’ve recently completed work on Skyfall (Sony Pictures), John Carter (Disney), Pirates of the Caribbean: On Stranger Tides (Disney/Bruckheimer), X-Men: First Class (Twentieth Century Fox) and Harry Potter and the Deathly Hallows Part 2 (Warner Bros).

For more information please visit, @Cinesite on Twitter or

Media contact: Kim Willsher, Red Lorry Yellow Lorry, (+1) 310 569 2603,