Cision Experts to Address Social Media’s Impact on Marketing and New PR Best Practices at October Conferences


TORONTO,ONTARIO, September 30, 2011 – Thought leaders from Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, will examine the impact of social media on the marketing mix, getting the most out of social platforms, and using tools and metrics to measure the effectiveness of PR at industry conferences during October 2011.

Earned and Owned Media’s Powerful New Role in Integrated Marketing. Peter Granat, President and Chief Operating Officer of Cision North America, will present “Powering Your Story in the Age of Radical Integration” at the PRSA International Conference in Orlando, FL, on October 16 from 4:45 to 6 p.m. EDT. Sharing the podium with Jason Kintzler, founder and Chief Executive of PitchEngine, Granat will discuss and show how social media, social publishing, and the integration of paid, earned and owned media are amplifying the story-telling power of PR professionals. See Granat’s introduction to the session. Learn more about the Radical Integration session at PRSA.

Optimizing Twitter Use in PR Settings. Heidi Sullivan, Cision’s Vice President, Global Media Research, will appear on a panel examining “How to Make Twitter the Ultimate PR Platform” at PR News’ Digital PR Next Practices Summit in New York, NY, on October 5 from 10 to 10:45 a.m. EDT. The panel will show how Twitter can help manage customer service issues, build a community of brand ambassadors, protect brand reputation and mitigate a crisis. Learn more about the Twitter Best Practices panel session.

Proving the Value of Traditional and Social PR. Jay Krall, Cision Business Development Director, will be a panelist discussing “Research & Measurement Tools Prove the Power of Your PR Efforts” at the Association of National Cable Communicators Forum in New York City, October 6 from 11 a.m. to 12:15 p.m. Krall and his colleagues will discuss how those tools and metrics can prove the value of PR outreach efforts, with a special emphasis on social media activities. Learn more about the forum.

“PR people are taking on a powerful new role within the marketing mix as earned and owned media grow in importance,” Granat said. “This October and in the following months, at industry events and our own webinars, Cision will examine the emerging tools, best practices and measurement methods that will drive this transformation.”

About Cision

Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, with partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit

For More Information:
Joyce Toye
Director, Marketing & Public Relations
416-750-2220 x2215