Cision to Discuss Best Practices in Social Media At Upcoming Events in Toronto and Regina

TORONTO, May 12, 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced that Jay Krall, Manager of Global Product Management , will discuss emerging best practices in social media with Canadian public relations professionals at venues in Toronto and Regina during May and June 2010. “Social media is an extremely important and strategic part of today’s marketing communication mix,” said Ernie de Wal, vice president, sales and product development, of Cision Canada. “The upcoming Cision seminars are designed to address burning issues for PR people – such as how to start a social media program, engage the right audiences, quantify ROI, and more. Jay will break everything down into understandable, actionable tactics, and give attendees the building blocks they need to develop superior social media programs.” Krall is a frequent speaker on social media at PR-industry events across North America, and has been instrumental in Cision’s social media efforts. In his current role, he is working to develop new products and services related to the social web. The upcoming events are: Thursday, May 20, 8:30 to 11 a.m., Fairmont Royal York Hotel, Toronto: Krall will moderate a free breakfast seminar entitled “Deconstructing Social Media.” He will demonstrate social media tools and discuss best practices, including how to: • Monitor social media conversations • Decide how much time to invest in social media – and where to invest it • Find target communities using simple search tools • Appropriately engage those communities • Measure the true impact of social media communications efforts Please click here, http://insight.cision.com/content/social-media-seminar-regina for registration and further information. Monday, June 14, “State of the Art,” the Canadian Public Relations Society’s 2010 conference, Delta Regina Hotel, Regina: On June 14 at 1:45 p.m., Krall will present “Engaging with Online Influencers and Measuring Results.” He will discuss how to develop a social media strategy, even with limited resources; ways to identify key influencers on a given topic; how to build credibility in online communities; and setting goals and defining success in concrete, quantifiable terms. In addition, Krall is scheduling small-group or one-on-one social media consulting sessions with conference attendees at the Cision booth during the CPRS conference, June 14-15. These free, fast-paced, individualized sessions will address issues such as how to target and reach influential bloggers, using Facebook and Twitter to build brands, and what’s really working in social media communications today. The number of sessions is limited. To pre-register, please click here http://insight.cision.com/content/cprs-ask-the-experts . Tuesday, June 15, 8 to 10 a.m., Regina City Hall, 2476 Victoria Avenue, Regina: Krall will moderate another free breakfast seminar, also entitled “Deconstructing Social Media.” In addition to demonstrating social media tools, he will cover topics such as how to: • Develop a social media strategy with limited resources • Identify key influencers • Build credibility in online communities • Set goals and define success in concrete terms Please click here for registration and further information. About Cision Cision ( http://www.cision.com ) empowers businesses to make better decisions and improve performance through its CisionPoint( http://ca.cision.com/products_services/products_services_overview.asp ) software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009. For More Information: Joyce Toye Director of Marketing & Public Relations 416.750.2220 x2215 Joyce.Toye@cision.com