Wire, Web and Social Media SEO News Distribution Integrated into CisionPoint PR Software

CisionPoint Connect Release Gives Users Simple, Cost-Effective, Flexible Way to Increase Visibility, Web Traffic, Online Buzz, and Sales

CHICAGO, September 29, 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced the CisionPoint Connect Release, fully integrating the ability to send news releases through every major distribution channel – wire, web, and social media – and powerful search-engine optimization (SEO) capability into the award-winning CisionPoint on-demand PR software platform.

Leveraging the CisionWire global news distribution engine, the CisionPoint Connect Release lets PR professionals distribute search-engine optimized news and information simultaneously to influencers, media and consumers across every major communications channel. Users can save up to 50 percent over traditional wire service charges because the CisionPoint Connect Release features flat-fee pricing, no word counts, and no hidden charges.

With advanced press release distribution capabilities fully integrated with the Cision Media Database, CisionPoint users can use a single platform to engage with journalists, analysts, bloggers and freelancers.

They can post releases to the CisionWire SEO news website, and use CisionWire’s web and traditional wire distribution service to reach more than 4,000 of the world’s most widely accessed news websites – such as the Wall Street Journal, Bloomberg and BusinessWeek  – and thousands of newspapers, wire services, community papers, news bureaus, trade publications, journals, television and radio stations, and individual influencers around the world.

In addition, they can share their news on the world’s leading social media sites – including Facebook, Twitter and YouTube – and create their own search engine-optimized newsroom on CisionWire, allowing influencers to search, access and retrieve archived news releases, photos, videos and other content.

“The CisionPoint Connect Release sets new standards in simplicity and ease of use, integrating flexible distribution and powerful SEO capabilities with the world’s best media database, media monitoring and analysis services,” said Hans Gieskes, Group President and Chief Executive Officer of Cision. “CisionPoint users can be more productive than ever – using a single solution to identify influencers, connect with them cost-effectively across a multitude of channels, and track and analyze traditional and social media coverage. No other PR software platform offers this combination of comprehensive and powerful capabilities.”

Learn more about CisionWire at http://us.cision.com/cisionpoint/web-seo/

About CisionPoint

Launched in October 2007, CisionPoint rapidly became the fastest growing on-demand PR software platform, with more than 7,000 customers signed in its first 30 months of sales.

Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses.

Winner of the 2009 CODiE Award for Best Online News Service, CisionPoint has been a CODiE Award finalist five times out of a maximum of six possible selections in its two years of eligibility for the awards, sponsored by the Software and Information Industry Association (SIIA). It has been a finalist in four distinct award categories (Best Content Management Solution, Best Online News Service, Best Vertical Market Business Content and Best On-Demand Platform).

About Cision

Cision (www.cision.com <http://www.cision.com/> ) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media list information, press release distribution services via www.cisionwire.com, media monitoring, and precise media and news analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.

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