Cision changes 150 year old industry with integrated self-service media monitoring in CisionPoint
LONDON, MAY 18 2009, Cision, the leading global provider of media intelligence services, today launched eNews, a search-based media monitoring tool within CisionPoint, the award-winning communications management solution. CisionPoint is an integrated, online platform for the delivery of media planning, distribution, monitoring and analysis services.
For more than 150 years the UK media monitoring industry has provided a conventional clippings service to communications professionals. Media, communications and technology are moving increasingly faster. To equip clients to effectively manage their communications, Cision is today the first major provider to combine traditional monitoring with a self-service monitoring tool – all delivered through one integrated platform, CisionPoint. This means PR and communications professionals can now get intelligent, profile-based monitoring alongside eNews, a fully flexible self-service tool. The two can also be provided separately. CisionPoint’s eNews allows users to search an index of more than 68,000 online sources in the UK and globally returning breaking news and information in seconds. Searches can be filtered by multiple criteria, such as keywords, subjects, language and region. The search criteria can be saved and eNews will automatically and continually query the underlying database to keep users informed about the latest news coverage. eNews empowers organisations to stay on top of competitor developments and market trends, save time and be fully in control about the breaking news that matter to them. Within CisionPoint, eNews gives you full control of the brief and returns news and information instantly. It is perfect for conducting cost-effective research into competitors, market trends, and running short ad-hoc projects. “We are at the forefront of technology and leading the response to the changing nature of communications. Thousands of organisations rely on Cision to monitor and analyse their media coverage, whenever and wherever it appears – from print, broadcast, online and social media” said Giselle Bodie, Managing Director at Cision UK. “With the latest improvements to CisionPoint, our clients have a solution that offers a quicker, more flexible approach to monitoring with a richer understanding of their media profile – all fully integrated with Cision’s global planning and distribution services.” CisionPoint gives PR and communications professionals greater flexibility and control of their media relations by helping them better gauge communication effectiveness through key new features. CisionPoint allows clients to create media distribution lists and distribute press releases as well as monitor, analyse and report results. Other new additions in the new version of CisionPoint released today include advanced analytics, drag-and-drop functionality, improved navigation and search facilities. About CisionPoint CisionPoint is a web-based service platform which integrates the planning, sharing, monitoring and analysis of PR and communications. It brings together global media content, search engine optimisation technology, leading monitoring expertise and PR analytics into one single solution. CisionPoint was launched in the United States in October 2007. It rapidly became the fastest growing on-demand PR media management dashboard application, with more than 3,500 customers signed in its first 18 months of sales. CisionPoint recently won the prestigious CODiE award for Best Online News Service. CisionPoint was launched in the UK in February 2009 and is available in three editions tailored to individual requirements - Small Business, Professional and Enterprise – with specific add-ons available to customise each version.
Tags: