CISION ENABLES UK COMMUNICATION PROFESSIONALS ACCESS TO NORTH AMERICAN BLOGS
LONDON, 10 JULY 2009 – Cision, the world-leading media intelligence company, today announced the inclusion of over 10,000 North American blogs integrated into the CisionPoint platform. Cision clients will now have access to an unmatched quality, quantity and depth of social media data that enables a greater understanding of the new media environment.
The blog topics give communication professionals focused profiles, categorised by sector, to reach their target audience. The profiles are broken down into a wide range of topics. The inclusion of 10,000 North American blogs complements other blog data already available in CisionPoint from the UK, Germany, Norway, Sweden, Finland, Portugal and Denmark. Each record is searchable and contains profiles on the blogs complete with contact details and advice on approaching them. The selection of the North American blogs and bloggers now included in CisionPoint are based on: • Strong measurable influences in their niches • Frequency of publishing new posts (at least once per week, although most are daily) • Content that is not anonymous or overtly personal in nature • Contact methods available, such as email CisionPoint is an integrated platform that provides media research, planning, distribution, monitoring and analysis for communication professionals in one application by one global provider. CisionPoint includes world-leading content, contacts and coverage combined with valuable search engine optimisation technologies, ensuring increased online visibility. The addition of 10,000 North American blogs represents the latest chapter of Cision’s social media programme, and the ongoing efforts of Cision researchers worldwide to establish the largest, most accurate and most relevant media database. The key features of the data captured include the bloggers’ prime areas of interest; target audiences; country of origin; the language in which the blog is published, contact details and Twitter ID where available. Giselle Bodie, UK Managing Director said: “We’re extremely pleased with the latest CisionPoint development, and we will continue to include new channels and content. The media is evolving at terrific speed, but Cision is uniquely positioned to combine the latest thinking with cutting-edge technology to produce tangible results for our clients.” The North American blog data has been automatically added into CisionPoint and in Europe it is available to UK and German clients with a North American dataset on CisionPoint. About CisionPoint CisionPoint is a web-based service platform which integrates the planning, sharing, monitoring and analysis of PR and communications. It brings together global media content, search engine optimisation technology, leading monitoring expertise and PR analytics into one single solution. CisionPoint was launched in the United States in October 2007. It rapidly became the fastest growing on-demand PR media management dashboard application, with more than 3,500 customers signed in its first 18 months of sales. CisionPoint recently won the prestigious CODiE award for Best Online News Service. CisionPoint was launched in the UK in February 2009 and is available in three editions tailored to individual requirements - Small Business, Professional and Enterprise – with specific add-ons available to customise each version. About Cision AB Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and media analysis. Cision has offices in Europe, North America and Asia, and partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.8 billion in 2008. For More Information Britt Collins UK Brand Marketing Manager Direct: +44 (0) 20 7689 1110 Email: britt.collins@cision.com For data related quiries please contact: Research European Team Phone: 0870 736 0010 call and ask for the Research Europe Team. Email: research.europe@cision.com
Tags: