Cision Launches Premium Media Profiles of Top UK & US Technology Journalists and Media Outlets
Industry-Specific Media Research data module makes the pitching process to relevant contacts more powerful for CisionPoint Users LONDON, June 29, 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced comprehensive and enhanced Premium Media Data Module of Profiles of the leading journalists, influencers and outlets in the UK and the US who cover a wide range of technology issues. The enhanced Technology Media Profiles – available to users of the CisionPoint PR workflow platform – contain detailed intelligence on thousands of leading social media influencers, internet news, print and broadcast outlets that focus on a variety of technology topics, including mobile and telecommunications, SaaS, cloud computing and consumer electronics in the UK and the US markets. The pitching profiles contain editors and reporters at broad-based media – Internet sites, top daily newspapers, magazines and broadcast outlets– as well as top media, sites and freelancers that are dedicated to technology coverage. In addition, Cision provides PR professionals with insight into the social media sphere by offering them thousands of UK’s and US’ top technology blogs and bloggers, the most influential Tweeters and the top online forums and consumer review sites. Cision also listed the most popular technology-related public Facebook groups (http://blog.uk.cision.com/2010/06/members-v-fans-the-top-tech-facebook-pages/) around brands as well as unbranded ones. Contact information in the expanded profiles includes: detailed overviews of the journalist or influencer, along with their direct quotes where available; biographical information; filing deadlines; preferences that describe how they want to be contacted; likes and dislikes with detailed pitching tips; and social media content like Twitter handles, a live Twitter feed and LinkedIn profiles. Outlet information provides outlet demographics, circulation and/or viewership numbers, ad rates, article submission policies and deadlines, and where applicable, policies for NDAs, artwork and graphics. The data module not only includes premium media profiles, but also includes the largest editorial opportunity database of over 250,000 forward features. Search within CisionPoint for events and speaking opportunities related to the technology sector and receive a daily email alert when a new feature is added specific to a key topic or industry.“For efficiency’s sake, writers blank and unsubscribe from PR lists that repeatedly churn out irrelevant messages,” said Simon Jary, Publishing Director of IDG’s PC Advisor, one of the top technology publications in the UK. “Sending out mass e-mails might be cheap, but getting the attention of the right journalist at the right time is invaluable” “With technology driving massive changes in media and communications, it’s inevitable that technology journalism, whether mainstream or social, is at the forefront of these changes. As a result, these trends are being covered extensively both in mainstream and social media,” said Peter Granat, President and CEO of Cision Europe. “Our Premium Technology Profiles are built to give clients superior intelligence on identifying and connecting with the technology sector’s best and best-known influencers across all media channels.” Cision’s Premium Media Profiles target the influencers and outlets that cover specific industries and allow PR professionals to better target their pitches. Learn more about the Technology Media Profiles (http://uk.cision.com/Products-and-Services/media-database/Technology-Media-Profiles/). About CisionPoint Launched in October 2007, CisionPoint rapidly became the fastest growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including FTSE 250 and Fortune 500 corporations, global public relations agencies, non-profit organisations, universities, and small businesses. In addition to CisionPoint winning the 2009 CODiE Award as Best Online News Service, the Cision Social Media Dashboard won a 2010 CODiE Award as Best Social Media Aggregation Service in the content division of the awards programme, announced in January 2010. About Cision Cision (uk.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009. For more information: Paul Miller +44 (0)20 7689 1143 paul.miller@cision.com
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