CisionPoint and Cision Social Media Dashboard Selected Finalists for 2010 CODiE Awards

Cision PR Workflow Software and Social Media Monitor Among Best in ‘Vertical Market Business Content’ and ‘Social Media Aggregation Services’ CHICAGO and LONDON, December 11, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that its CisionPoint PR workflow software and Cision Social Media Dashboard (http://www.uk.cision.com/products-and-services/monitor/Cision-Social-Media/) have been selected as finalists for the 2010 CODiE Awards. CisionPoint, an award-winning integrated, on-demand communication management solution, is a 2010 finalist for Best Vertical Market Business Content. The Cision Social Media Dashboard, a self-service portal that delivers real-time access to social media coverage along with advanced reporting and analysis tools, is a finalist in the Best Social Media Aggregation Service category. Established in 1986 and presented by the Software and Information Industry Association (SIIA), the CODiE Awards celebrate outstanding achievement and vision in the software, digital information and education technology industries. The SIIA announced finalists in content-related categories based on a unique combination of journalist and expert-peer review. Winners will be announced on January 26, 2010. “With the rise of social media, a new global community has formed that embraces PR and communications professionals, journalists, bloggers, marketers and influential online voices,” said Hans Gieskes, president and CEO of Cision. “Cision tools and technology are critical enablers of the conversations that bind, strengthen and expand this community.” “Being named a CODiE Award finalist is further evidence that CisionPoint and the Cision Social Media Dashboard are state-of-the-art tools that help create a common ground where people can find each other, connect, easily share new content, quickly locate critical information, and have more productive conversations,” Mr. Gieskes said. “This is the twenty-fifth year we have recognized excellence through the CODiE Awards program, and the ninth year we have offered awards in the content categories,” noted Ken Wasch, president of SIIA. “The competition is tough, as many companies are looking to make their products stand out from the competition. The innovations in the content industry shine through in the products selected as finalists, and we are very excited to see how the voting goes this year.” About CisionPoint and the Cision Social Media Dashboard Launched in the United States in October 2007 and a previous CODiE Award winner, CisionPoint rapidly became the fastest growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. CisionPoint includes the Cision Media Database, the most comprehensive research resource of its kind, containing searchable information about nearly one million editors, analysts, freelancers, syndicated columnists, broadcast journalists and bloggers. Updated 18,000 times a day, its comprehensive outlet information includes details about editorial focus, audience, circulation/viewership, DMAs, media types, bureaus, related outlets and more. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including FTSE 100 corporations, global public relations firms, non-profit organisations, universities, and small businesses. Powered by Radian6 technology, the Cision Social Media Dashboard monitors public content on the full breadth of social media outlets, including social networking sites (such as MySpace), microblogs (such as Twitter), video- and image-sharing sites (such as YouTube and Flickr), online forums and opinion sites, Facebook Groups and LinkedIn Answers. In addition to English-language sites, it monitors social media across multiple languages, including Spanish, French, Italian, German, simple Chinese, Japanese, Korean, Russian and Portuguese. For a full list of 2010 CODiE Award content category finalists, visit http://www.siia.net/codies/2010/finalists.asp. About Cision Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.8 billion in 2008. For More Information: Claire Burdett Head of Marketing, Cision UK + 44 (0) 20 7689 1110 claire.burdett@cision.com

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