CisionPoint PR Workflow Solution Introduces Social CRM in the UK with Real-Time Journalist Twitter Feeds

Major Enhancements to Software and Media Content Make CisionPoint the Largest Global Media Database available in the UK with Integrated Social CRM and Live Journalist Twitter Content for PR Professionals LONDON, 1st March, 2010 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today introduced the latest release of its award-winning CisionPoint PR workflow software platform. The new release of CisionPoint delivers major enhancements that will dramatically improve the productivity of public relations professionals by providing activity tracking, project sharing and time management tools. The latest developments are accompanied by a major boost to Cision’s Media Database, including over 1,000 UK magazines and newspapers with forward features lists. This provides more than 40,000 individual editorial opportunities, as well as almost 15,000 regular features in the UK alone. International features stand at more than 250,000, enabling PR professionals to plan for upcoming opportunities and target the media accordingly – from a local, regional or international focus. CisionPoint’s latest release will also bring to the UK an enhanced integrated CRM system tailored for PR professionals. PR agencies will be able to use this to track time spent on individual clients or campaigns, and in-house communications professionals will benefit from project management, custom tagging of news as well as journalists and activity tracking. “Our clients tell us that in an environment where PR budgets are under increasing pressure PR teams need more efficient tools and reliable content to manage their day-to-day workflow” says Giselle Bodie, Managing Director of Cision UK. “As social media becomes a more widely used source of content for journalists, it is imperative to stay on top of key influencers and their tweets, latest news and other online activity. Live Twitter content from journalists and social media links in CisionPoint help communicators manage this alongside traditional media activity.” The Cision Media Database contains the richest integrated social media listing with approximately 45,000 blogs and Twitter handles as well as dynamic links to social media sites such as LinkedIn and Digg. CisionPoint also continues to provide press release search engine optimisation and social bookmarking through CisionWire, Cision’s online news resource for journalists, bloggers and investors. CisionWire passed more than 1 million unique visitors in 2009 and has more than 50,000 subscribing journalists and analysts. Following the latest release CisionPoint now caters even better for large, international or multi-brand organisations with more languages and localisation features, client branding and flexible project structures. About CisionPoint Launched in October 2007, CisionPoint rapidly became the fastest growing on-demand PR workflow dashboard application, with more than 20,000 users signed in its first 24 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including FTSE 250 and Fortune 500 companies, global public relations agencies, non-profit organisations, universities, small businesses and freelancers. Cision won Best Online News Service in the 2009 CODiE Awards and Best Social Media Aggregation Service in the 2010 CODiE Awards competition, sponsored by the Software and Information Industry Association (SIIA). About Cision Cision (uk.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009. For More Information: Susanne Lund Head of Product Marketing Europe +44 (0)20 7689 1154 susanne.lund@cision.com -ENDS-

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