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Cision launches new Social Influencer Search feature

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New Social Search Feature Enables PR & Marketing Professionals to Discover Influencers Covering Their Industry in Real-time

LONDON, 8th March 2012 – Cision, the leading provider of PR software, services and tools for the PR and marketing industry, today announced the launch of the Social Influencer Search feature, allowing Cision users to discover what influencers are talking about in real-time.

Through the tool, users can search for influencers who are tweeting, sharing or blogging about a specific topic. Results can then be drilled down and filtered by topic, publication focus, location, country, market and more. Cision’s Influencer Search then provides detailed profile and contact information for each influencer, including pitching preferences, social media accounts and Cision’s own Influencer Rating.

Cision’s Influencer Rating takes into account over 40 measures of influence, such as Facebook likes, retweets, unique visitors and inbound links, to provide each contact with a score quantifying their impact.

“Social media provides PR and marketing professionals with the opportunity to discover what influencers are discussing, sharing and covering in real time. However, identifying which of those are covering your topic, how influential they actually are and how you should be engaging with them is the challenging task,” said Tom Ritchie, Deputy Managing Director of Cision UK. “Now with Cision’s Social Influencer Search, our users can find influencers by their most recent blog posts and tweets, determine which ones are the most relevant and influential and research the best ways to engage with them.”

This new feature, currently in the beta phase, is included at no additional charge in the Cision Influencer package, which provides users with access to tens of thousands of digital influencers across hundreds of industries and also includes Cision Influencer Ratings.

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For More Information:

Joanna Bowles
PR & Events Executive
E-mail: joanna.bowles@cision.com
Direct line: +44 (0)20 7251 7239

About Cision

Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.

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Cision CisionPoint social media media database Cision UK PR workflow software influencers influence metric Social Search Tom Ritchie

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“Social media provides PR and marketing professionals with the opportunity to discover what influencers are discussing, sharing and covering in real time. However, identifying which of those are covering your topic, how influential they actually are and how you should be engaging with them is the challenging task,” said Tom Ritchie, Deputy Managing Director of Cision UK. “Now with Cision’s Social Influencer Search, our users can find influencers by their most recent blog posts and tweets, determine which ones are the most relevant and influential and research the best ways to engage with them.”
Tom Ritchie, Deputy Managing Director of Cision UK