Cision’s 2010 Christmas Editorial Features & Gift Guide Directory Gives Users Key Advantage in Securing Media Coverage

Communicators Urged to Act Now to Meet Christmas Editorial Deadlines

LONDON, July 15, 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced its 2010 Christmas Editorial Features & Gift Guide directory, giving users of the Cision Global Media Database a critical early start on securing coverage in Christmas editions of major media outlets.

The directory contains comprehensive information from a sample of Cision’s Global Media Database on hundreds of editorial calendar opportunities related to Christmas and gift giving, including complete outlet information, media contact profiles, deadlines and pitching tips.

Users can search for opportunities by topic, deadline date and a variety of other criteria to create a target list of outlets and opportunities. The list includes top-tier general interest and niche publications including Good Housekeeping, Woman & Home, Look, Elle, Grazia, Harper's Bazaar, Heat and Ideal Home, and many others.

“Editors tell us that the Christmas gift guides are excellent ways for new products to find their audiences, and for PR professionals to build new relationships with outlets and journalists,” said  Peter Granat, President and CEO of Cision Europe. “But you need to act today. Long-lead deadlines are looming for many Christmas gift sections, so you need to know now who to approach, how to approach them, and what they need.”

In addition to comprehensive editorial features and gift guides for subscribers, Cision also announced free resources for communicators who need to secure Christmas media coverage.

The free 2010 Christmas Editorial Features & Gift Guide includes sample data from hundreds of thousands of the editorial opportunities offered in the Cision database, with detailed information on deadlines, lead times, circulation and issue dates. In addition, 40 contact and outlet profiles for Christmas gift guide sections at some of the most visible and most circulated magazines are included. Cision UK Blog has published a list of the top ten magazines (by circulation) that have an editorial contact for Christmas-related material. Best practices and expert tips will also be discussed on the Cision Blog.

The information is based on the Cision Global Media Database. Updated 18,000 times every day, the database contains more than 300,000 global editorial opportunities and regular features as well as conference and trade show opportunities worldwide.

“No other supplier of media information can match the size and comprehensiveness of Cision’s annual Christmas guide, or the array of other information services about editorial opportunities and best practices that we provide,” Peter Granat said.

About Cision
Cision (uk.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.

For More Information:
Paul Miller
+44 (0)20 7689 1143
paul.miller@cision.com

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