Cision to Discuss Blogger Engagement and PR Best Practices at Summer 2011 Events
LONDON, 27th May, 2011 – Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced PR and marketing industry conference appearances and sponsorships during summer 2011 that will define and discuss emerging best practices in blogger engagement and overall communications campaign planning, media outreach, monitoring and measurement.
Cision experts in areas such as media and influencer research, social media engagement and media measurement methodology will speak about the changes in corporate communications practice caused by the social web’s integration with previously divergent disciplines such as public relations, advertising, marketing, sales and customer service.
“There’s one overriding trend in PR and marketing today: everything is becoming integrated. From paid to earned, print to digital and owned to social, PR professionals must embrace a rapidly changing landscape that integrates all channels and leaves out none,” said Tosh Bruce-Morgan, Managing Director of Cision UK. “At industry conferences, seminars and webinars throughout 2011, Cision experts will help make sense of this convergence, offering actionable insights about what is possible now and what to look for in the longer term to make campaigns and social media engagement more effective.”
Summer 2011 appearances by Cision experts include:
2nd June, 2011 – “Voice of the people?”
Communicate Social Media in a Corporate Context, The Grange St Paul’s Hotel, London
Paul Miller, Head of Digital, Cision UK, will host a panel session from 10:55 to 11:20am – alongside leading bloggers from a variety of sectors such as Jennifer Howze of jenography and founder of the parenting blog for the Times - Alpha Mummy, Richard Trenholm of CNET, Jamie Gavin of InPress Online and Ollie Olanipekun of betterneverthanlate.com. The Q & A discussion will provide insight the bloggers’ daily workflow, exploring their influence and how PRs can develop that effective two way engagement. The conference, now in its third year, is the only conference solely dedicated to the application of social media for corporate communications. Cision have been involved with it from the outset and clients and colleagues can receive a special discount to the conference, visit the website.
29-30th June, 2011 – PR Advice Clinic
Marketing Week Live!, The Grand Hall, Olympia, London
Cision will be supporting the CIPR and the PR advice clinic, a new feature for the 2011 show. Experts from Cision will offer guidance on PR and marketing challenges – anything ranging from how to identify key influencers and connect with your target audience to optimising press releases for the social web and managing social media outreach. The PR advice clinic will be located at the Marketing Week Live Village – to register for the event, visit the website.
Cision will also be showcasing the recently launched new and improved CisionPoint, its award-winning PR software platform. The fully-integrated PR solution provides PR and marketing professionals with an easier and more intuitive way to plan communications strategy. New features include real-time journalist requests from Twitter, a PR newsfeed and improved personalisation.
Throughout the summer, Cision will continue to present regular PR and marketing webinars for public relations and marketing professionals on subjects such as Search Engine Optimisation, influencer identification and engagement, and other social media and PR best practices.
For More Information:
Lucy Griffin
UK Marketing Manager
44 (0)20 7689 1110
lucy.griffin@cision.com
About Cision
Cision is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analysing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in over 125 countries, and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit uk.cision.com.
Tags: