Cision UK launches content marketing suite
LONDON
Cision has announced the UK launch of its new Content Marketing Suite aimed at helping brands and organisations get the most out of their branded content. Through this platform, Cision’s customers will be able to create, amplify, and analyse their communications and reach highly engaged users on top publisher sites including The Guardian, The Telegraph, Sky News, Mail Online, and many more.
Cision's Content Marketing Suite provides a range of sophisticated measurement tools and includes integration with Google Analytics. With access to metrics such as page views, unique visitors, clicks and impressions, Cision’s clients will have an in-depth understanding of how their campaigns are performing on its social newsroom and amplification tools.
‘Branded content, whether it is a press release, blog post, whitepaper or a video, is no longer a preference, but a critical part of any integrated communications, marketing or PR program,’ said Tom Ritchie, managing director, Cision UK. ‘Our content marketing suite not only provides tools for clients to create and curate quality content but amplifies that content to attract new traffic from engaged readers of top publisher websites.’
As part of the efforts taken to maximise the content marketing offering, Cision has teamed up with leading web-based content-distribution and discovery platforms.
Using predictive technology, brands will be able to optimise the placement of their content and reach a network of over 300m users on premium news sites and be recommended to the most relevant consumers.
Cision’s suite takes links to the client’s content from their social newsrooms and other owned and earned media sites and places the links as recommended stories alongside relevant articles on a premium network of publisher sites.
Cision's content marketing suite is available by subscription through CisionPoint, Cision's Marketing and PR software platform. To learn more visit: http://www.cision.com/uk/products-and-services/content-marketing/ or email Hollie Stephens at: Hollie.Stephens@cision.com
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