Cision Helps Clean Energy Fuels Corp. Find a Solution that Works
Cision, provider of the world’s largest media database, announced today that it has signed Clean Energy Fuels Corp as a new customer. As the driving force moving Americans to use natural gas for transportation, Clean Energy will use Cision’s comprehensive media database, media monitoring, and press release distribution software to build momentum for its public relations initiatives for various stakeholders.
Now that Clean Energy is working with Cision, they are experiencing a significant savings in both time and money, which they are able to refocus toward their promotional efforts.
“We researched the PR software solutions that were available and chose the industry leader with customizable solutions including digital and social media capabilities and the largest traditional media database available,” remarks Patric Rayburn, Public Relations Manager for Clean Energy.
The solution offered to Clean Energy was one that focused on the needs of the company. Rayburn wanted to be able to monitor who was talking about the company at different media, social and print outlets and wanted to be able to pull and connect directly with Cision’s media database while targeting specific outlets, influencers and journalists.
“In the end, Cision stood above the competition in terms of their industry leadership, user-friendly interface, social media content, and strong research team,” says Rayburn. “Cision was a great choice for us and it was clear why they have maintained their industry leadership.”
Tags:
