Complimentary Webinar: Big Data! Big Opportunity?
You’ve heard the buzz around Big Data—that ever-expanding universe of digital influencers and exploding volume of social media conversations. Big Data can be a big brand-building opportunity for PR professionals—but only if you know how to use it to your advantage.
Join Cision's Jay Krall and Heidi Sullivan for this complimentary 30-minute webinar and explore the basics of Big Data and how to leverage it to positively impact your brand. This fast-paced 30-minute online session will cover key topics, including:
- How big is Big? A practical definition of Big Data
- Useful sources of Big Data, including social platforms, CRM databases and more
- Tools for making sense of Big Data, including text analytics, statistical analysis and clustering
Jay will also offer tips for making the most of your Big Data engagement, even with limited time and resources.
