Complimentary Webinar: New Rules of Engagement for SEO
Search engine optimization is more than inserting a couple hyperlinks and keywords into your press release and sending it across the wire. Creating an optimized press release entails careful planning, an understanding of the available distribution channels and audiences, and performing analyses on how well your releases performed and the impact they had on your other web properties.
In this complimentary webinar, you will learn how to track all phases of an SEO press release from initial keyword research through analysis of how well your release performed online. We’ll take you step by step through the process and give you some useful tips and tools to get the most life out of your SEO release.
Key takeaways from this webinar include:
- Researching search terms to identify which keywords you should include in your release
- Preparing your release for distribution and social media sharing by properly formatting and optimizing its headline, content and multimedia
- Distributing your release through the web, wires and online and via social media
- Monitoring and reporting on how well your release performed using metrics such as page views, click-thrus, search terms, and retweets
- How Google’s Panda and Penguin updates have changed the game
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