How Much is Gold Worth? Behind the Scenes, Tracking the Media Coverage for a Top Tier Olympic Sponsor
When: Thursday, August 16th, 2 pm Eastern
Expert: As general manager of Cision Global Analysts, K.C. Brown was among the first to recognize the limitations of traditional PR metrics like AVEs, and help develop the company’s unique techniques to measure prominence and tone in news coverage. K.C. holds degrees from Brigham Young University, the University of North Carolina and The Wharton School of the University of Pennsylvania.
Where: Google+ Hangout On Air
Session Overview: K.C. Brown and a team from Cision Global Analysts are spending the 2012 Summer Olympics entrenched in providing real-time media analysis for a top-tier sponsor of The Games. Discover what they learned about the value of Olympic sponsorships and how the today’s evolving media environment impacted sponsors during the 2012 Games. Find out what insights they gained as they analyzed Olympic coverage in an engaging case study.
Key Takeaways: K.C. will share anecdotes and insights from Cision Global Analysts real-time media analysis of the 2012 Summer Olympics.
- Hear some of the most interesting lessons they learned about the true value of an Olympic sponsorship in today’s increasingly social media environment.
- Find out what key factors impacted corporate coverage during The Games.
- Discover how corporations can best leverage a sponsorship in the media during the actual event.
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