New Cision Services Teams Will Support Clients with Monitoring, Influencer Identification and News Analysis
CHICAGO, October 4, 2012 – Cision, the leading provider of cloud-based PR software and tools for the marketing and public relations industry, today announced Cision Services, delivered by teams of company research and news analysis experts.
Cision Services, designed for clients who want to save time and gain new insights from turnkey news and social media monitoring, influencer identification, or advanced analysis services, include:
- CisionPoint Services – monitoring services and customized reports that enable clients to save time and optimize relevance in the tracking of media coverage. The Cision team provides services like news article and social conversation filtering; sentiment/tone categorization; tagging and organizing items for easy search and retrieval; and custom daily and monthly reporting.
- Influencer Reports – custom lists that show the most influential people who shape perceptions about a particular product, industry or brand. The reports include contact information and influencer profiles, and are based on criteria such as blog posts, comments and unique comments, views, votes, followers and fans.
In addition to CisionPoint Services and Influencer Reports, Cision also offers clients access to Cision Global Analysts, a team of experts who develop customized measurement programs that assist organizations in developing and refining communication strategies, and proving the ROI of PR campaigns. Cision Global Analysts provide expert media analysis; statistical modeling and media analytics; performance measurement and reporting; as well as insights and recommendations. It also offers the Cision Social Analysis Suite, which includes over 25 social media measurement and methodologies and expert consulting.
“Communicators often need both day-to-day help and high-level strategic expertise as they engage and sustain relationships with an expanding universe of media and online influencers,” said Peter Granat, Chief Executive Officer of Cision North America. “Cision Services will harness and integrate our tools, methodologies and human capital. Our customized research and value-added services empower our clients to communicate more effectively, strengthen their brands, and work more productively.”
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