Extraordinary General Meeting approves a stock option program for Observer group

Extraordinary General Meeting approves a stock option program for Observer group The Observer group Extra Ordinary General Meeting has approved a stock option program. According to the program, all employees will be offered options free of charge. The stock options can then be exercised to purchase Observer shares (Class B) by those who have been employed by Observer for at least two years after allocation. The program covers the years 2001-2003 and the maximum number of shares that can be issued in connection with the program corresponds to a dilution of maximum 4.5 percent. About Observer AB Observer AB (formerly Sifo Group), which is listed O-list of the OM Stockholm Exchange, has operations in media and market monitoring, analysis and evaluation, target group identification and the distribution of information for PR and IR purposes. Through SMG Consulting, Observer AB is also active in management and strategic consulting. Observer AB has a turnover of slightly over SEK 1.2 billion on a moving 12-month basis, with around 1,600 employees in the UK, Sweden, Germany, Finland, Norway, Denmark, Estonia, Latvia and Lithuania. For further information, please contact: Robert Lundberg, President & CEO, phone +46 8 507 410 10 e-mail robert.lundberg@observergroup.com Jan-Erik Jansson, CFO, phone +46 8 507 410 14 e-mail jan-erik.jansson@observergroup.com Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12/ +46 70549 28 08, e-post per.blixt@observergroup.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/02/08/20010208BIT00350/bit0001.doc http://www.bit.se/bitonline/2001/02/08/20010208BIT00350/bit0002.pdf