Future report dates from Observer AB:

Future report dates from Observer AB: th Note! October 26 , 2000 Interim report January - September, 2000 th February 20 , 2001 Preliminary year-end report 2000 About Observer AB Observer AB (formerly Sifo Group), which is listed on the O-list (Attract 40) of the OM Stockholm Exchange, is active in media and market monitoring, analysis and evaluation, target group identification and the distribution of information for PR and IR purposes. Through SMG Consulting, Observer AB also has operations in management and strategic consulting. Observer AB has a turnover of slightly over SEK 1.1 billion on a moving 12-month basis, with around 1,600 employees in UK, Sweden, Germany, Norway, Finland, Denmark, Estonia, Latvia and Lithuania. For further information, please contact: Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12/ +46 70 549 28 08, e-mail per.blixt@observergroup.com This press release is also accessible online at www.observergroup.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/10/25/20001025BIT01220/bit0001.doc http://www.bit.se/bitonline/2000/10/25/20001025BIT01220/bit0002.pdf

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