Hertz increases productivity using CisionPoint PR Workflow Software

Rental car giant relies on CisionPoint for media research, press release distribution, news monitoring and media analysis The Hertz Corporation (NYSE: HTZ), the world’s largest general use car rental brand, today announced its selection of the award-winning CisionPoint integrated PR workflow solution as its communication management platform. Cision is the leading provider of software, services and tools for the media and public relations industry. Hertz is relying on CisionPoint across all phases of the PR workflow process – to plan PR campaigns and strategy, connect with media and influencers, monitor coverage and analyze results. “Our communications department has to manage a lot of different tasks simultaneously,” noted Richard Broome, Senior Vice President, Corporate Affairs and Communications for The Hertz Corporation. “In analyzing our needs, it was determined that we needed an integrated and intuitive product– and CisionPoint fit the bill. Since we’ve begun using CisionPoint, the product has met our expectations, providing us with the functionality needed to maximize our efforts.” Known worldwide as the leading rental car brand, Hertz engages with thousands of media outlets and online influencers. To plan campaigns, Hertz relies on the Cision Media Database, the world’s largest and most comprehensive media research database, which is updated 18,000 times a day. Hertz is also using Cision’s print, online and broadcast monitoring services to track media coverage and CisionPoint’s analytics tools to evaluate and report on media coverage. About CisionPoint Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses. CisionPoint was selected the Best Online News Service in the 2009 CODiE Awards competition sponsored by the Software and Information Industry Association (SIIA) and has been named a finalist in the Best Vertical Market Business Content category for 2010 CODiE Awards.

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