International cooperation agreements for new Observer division

International cooperation agreements for new Observer division Observer's new Communications division has signed cooperation agreements with U.S. and Australian partners. With these agreements in place, the division can now offer expanded database services with media information from the U.S., Canada, Australia and New Zealand. Observer's Communications division offers clients database solutions with target group information on "who's who" in the media and financial world. Clients are also provided communication solutions to distribute business information. The services are offered by the group companies Media Information in the UK and BIT in Sweden, Finland and Denmark. The new cooperation agreements, with Chicago-based Bacons and Media Monitors in Australia, give the Communications division channels for its European products in the U.S., Canadian, Australian and New Zealand markets. Additionally, such Observer products as Mediadisk and PR-planner will be expanded in Europe to include locally collected data from these key international markets. "By combining acquisitions, organic growth and this type of international cooperation agreement, we can create a broad range of global services in the Communications area," says Observer CEO Robert Lundberg. About Observer AB Observer AB (formerly Sifo Group), which is listed O-list (Attract 40) of the OM Stockholm Exchange, has operations in media and market monitoring, analysis and evaluation, target group identification and the distribution of information for PR and IR purposes. Through SMG Consulting, Observer AB is also active in management and strategic consulting. Observer AB has a turnover of slightly over SEK 1.2 billion on a moving 12-month basis, with around 1,600 employees in the UK, Sweden, Germany, Finland, Norway, Denmark, Estonia, Latvia and Lithuania. For further information, please contact: Robert Lundberg, President and CEO, phone +46 8 507 410 10 e-mail Stephen George, Executive President and Head of the Communications division, phone +44 1494 797 290, e-mail Per Blixt, Senior Vice President Corporate Communications, phone +46 8 507 410 12, +46 70 549 28 08, e-mail This press release is also accessible online at ------------------------------------------------------------ This information was brought to you by BIT The following files are available for download:

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