Observer expands in Norway
Observer expands in Norway Observer (formerly Sifo Group) is expanding its Norwegian operations in media and market monitoring by acquiring Imedia AS from Schibsted and Telenor. Imedia, which has revenues of approximately NOK 25 million and 55 employees, will be integrated with Observer Norge. "Together with Imedia's skilled employees, we can create a long-term base for further developing cost-effective electronic search systems and services for media and market monitoring," says Rune Viermyr, President of Observer Norge AS. For further information, please contact: Robert Lundberg, President and CEO of Observer AB, phone +46-8-625 15 43, e-mail robert.lundberg@sifogroup.se Hans Strand, Executive Vice President of Observer AB, phone +46-8-702 53 06, e-mail hans.strand@observer.se Per Blixt, Chief Communications Officer of Observer AB, phone +46-8-625 15 51, +46-70-549 28 08, e-mail per.blixt@sifogroup.se Knut Falchenberg, Schibsted ASA, phone +47 23 10 66 81, e-mail knut.falchenberg@schibsted.no Svein Ivar Brauti, Telenor AS, phone +47 22 77 81 89, e-mail svein-ivar.brauti@telenor.com About Observer (Sifo Group) During the spring, the group divested the Sifo Research & Consulting division and Sifo name, and the parent company changed its name to Observer AB. Observer, which is listed on the OM Stockholm Exchange's O-list, has operations within media and market monitoring. The group also builds target group databases and distributes financial and other information. Observer is located in Sweden, Norway, Denmark, Finland, the Baltic states, Germany and the UK. The group owns 50 percent of the consulting firm SMG Consulting, which works in three areas: market analysis, strategy and development, and implementation. Observer's pro forma operating revenues amount to approximately SEK 1 billion. The company has 1,400 employees. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/06/08/20000608BIT00280/bit0001.doc http://www.bit.se/bitonline/2000/06/08/20000608BIT00280/bit0002.pdf