Observer proposes to change the company’s name to Cision at their Annual General Meeting

Observer proposes to change the company’s name to Cision at their Annual General Meeting. The change signifies that Observer, that today operates internationally under ten different company names, gets one common name and a uniform profile across all markets.

The large number of names in the Group has counteracted synergies and was therefore an important issue that was addressed in the revised strategy that was presented in August.
To gain better leverage from the international presence and to be an obvious partner to large and international clients, the Board of Directors proposes a new, common name for all companies within the Group.

“Today there is a strong demand for international solutions. Operating under a common brand, we enhance our global leadership, increase efficiency and move towards services with analyzed information. This strengthens our competitiveness and creates better conditions for profitable growth”, says Niklas Flyborg, President and CEO of Observer.


Observer AB (publ)