Single class of shares in Observer as of August 13

Single class of shares in Observer as of August 13 Observer is implementing the restructuring of its Class A and B shares into a single class Pursuant to the resolution approved by the extraordinary general meeting last spring, a single class of shares in Observer AB will be traded on Stockholmsbörsen as of Monday, August 13. The ISIN code for the new share class is: SE0000291486. The timetable for the restructuring is: Friday, August 10, 2001 Last day of trading in Class A and B shares on Stockholmsbörsen. Monday, August 13, 2001 First day of trading in single-class shares on Stockholmsbörsen. Wednesday, August 15, 2001 Last day with Class A and B shares in VPC system (Swedish Securities Register Center). Stockholm, Sweden, August 8, 2001 Observer AB (publ) For further information, please contact: Anders Lundmark, Chief Financial Officer, phone +46 8 507 410 00 or +46 70 333 29 77, e- mail: anders.lundmark@observergroup.com Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12 or +46 70 549 28 08, e-mail per.blixt@observergroup.com Facts about Observer AB Observer AB, listed on Stockholmsbörsen's O-list (Attract 40), operates in the fields of media and market monitoring, analysis and communication- evaluation, target group identification for PR- och IR purposes. On a rolling twelve-month basis, Observer AB has a turnover of more than SEK 1,100 million and employs around 1,800 people in the UK, Sweden, Germany, Finland, Norway, Denmark, Portugal, Ireland, Estonia, Latvia and Lithuania. This press release is also available on www.observergoup.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/08/08/20010808BIT00530/bit0002.doc http://www.waymaker.net/bitonline/2001/08/08/20010808BIT00530/bit0002.pdf