The shareholders in Observer Aktiebolag (publ)

are hereby notified that the Annual General Meeting will be held at 5:00 p.m. (CET) on Tuesday, March 28, 2006 at Konferens Spårvagnshallarna, Birger Jarlsgatan 57A, Stockholm

Notification of attendance, etc. To be entitled to participate in the business of the Annual General Meeting, shareholders: must be recorded in the shareholders register issued by VPC AB (the Swedish Central Securities Depository) on Wednesday, March 22, 2006, and must notify the Company of their intention to attend no later than 4:00 p.m. (CET) on Wednesday, March 22, 2006 in writing to Observer AB, SE-114 88 Stockholm, Sweden, by telephone +46 8 507 410 13, fax +46 8 507 410 25 or e-mail info.ab@observergroup.com. When giving notice of attendance, please include your name, personal/company registration number (for Swedish citizens or companies), shareholding, address, daytime telephone number and the names of those who will be accompanying you (max. two). Nominee-registered shares To be entitled to attend the Meeting, shareholders whose shares are registered in the name of a nominee through the trust department of a bank or a brokerage firm must request that their shares be temporarily re-registered in their own names with VPC AB. The registration process must be completed by Wednesday, March 22, 2006. Shareholders should therefore advise their nominees well in advance of this date. Proxies, etc. Shareholders who plan to be represented by proxy must submit a dated power of attorney on behalf of their proxy. If the power of attorney is issued by a legal entity, it must be accompanied by a certified copy of a registration certificate or other similar documentation for the legal entity. The power of attorney and registration certificate may not be more than one year old. An original power of attorney and any registration certificate should be mailed to the Company at the above address well in advance of the Meeting.