Sales rose 1% in October

Sales rose 1% in October to SEK 419.5 M (414.2). Compared with the same month in 2007, 16 stores have been added and the total number of stores on 31 October 2008 was 92. Of the total sales during the month, stores accounted for SEK 409,9 M (400.7) and mail order/Internet for SEK 9,6 M (13.5) Sales by country were distributed as follows: Sweden: SEK 219.8 M (226.0) - 3% Norway: SEK 164.4 M (158.8) + 4% Finland: SEK 35.3 M (29.4) + 20% Total sales during the six month period (May 2008 – October 2008) increased by 7% to SEK 2 338.2 M (2 178.0). The Q2-report for 2008/09 will be published on 5 December 2008 For more information please contact: Klas Balkow, CEO and President: +46 (0)247-447 55 John Womack, Director Information & IR: +46 (0)70-678 24 99