Sales rose 15% in April

Sales rose 15% in April to SEK 321.9m (280.0). Compared with the same month in 2007, 14 stores have been added and the total number of stores on 30 April 2008 was 86. Of the total sales during the month, stores accounted for SEK 315.2m (273.5) and mail order/Internet for SEK 6.7m (6.5). Sales by country were distributed as follows: Sweden: SEK 174.8m (164.1) + 7% Norway: SEK 121.5m (95.8) + 27% Finland: SEK 25.6m (20.1) + 27% Total sales during the 12 month period (May 2007 – April 2008) increased by 14% to SEK 4,661.6 m (4,101.2). The year-end report for 2007/08 will be published on 12 June 2008. For more information please contact: Klas Balkow, CEO and President: +46 (0)247-447 55 John Womack, Director Information & IR: +46 (0)70-678 24 99