Sales rose 9% in July

Sales rose 9% in July to SEK 412,9m (380.3). Compared with the same month in 2007, 16 stores have been added and the total number of stores on 31 July 2008 was 88. Of the total sales during the month, stores accounted for SEK 406.2m (373.9) and mail order/Internet for SEK 6.7m (6.4). Sales by country were distributed as follows: Sweden: SEK 220.1m (217.5) + 1% Norway: SEK 157,7m (137.9) + 14% Finland: SEK 35.1m (24.9) + 41% Total sales during the 3 month period (May 2008 – July 2008) increased by 8% to SEK 1 114.3m (1 031.9). The Q1-report for 2008/09 will be published on 9 September 2008 For more information please contact: Klas Balkow, CEO and President: +46 (0)247-447 55 John Womack, Director Information & IR: +46 (0)70-678 24 99