Clogau spins Fairytales for Spring & Summer 2013

Welsh gold brand Clogau unveils two new jewellery collections this Spring with a story-book style brochure featuring magical campaign imagery.

A preview of the new Fairytale theme launched in October with the brand’s second television advertising campaign to date, playing on the traditional Sleeping Beauty story.

The new point-of-sale and products can be seen during February’s The Jewellery Show, Birmingham.

The talented team who worked on the SS13 campaign includes award winning makeup artist Lan Nguyen, renowned fashion designer, David Emanuel, and stylist, Marie Louise Von Haselberg.

The campaign was shot in 2012 by the fashion photographer John Oakley at the North Wales village of Portmeirion.

The resultant imagery portrays the storytelling nature of Clogau jewellery and brings together the unique elements that set Clogau apart from all other jewellery brands.

Supporting brand packaging and point-of-sale will also be rolled out shortly, as well as a bespoke visual merchandising service.

Months on from being named Jewellery Brand of the Year at the 2012 UK Jewellery Awards, Clogau continues to work with former Royal harpist Claire Jones who faces their popular Heartstrings collection, as well as an ongoing sponsorship of the Clogau Wales Polo Team.

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