Shortlisted for the 27th Frontier Awards
Announced finalists in both ‘Best Supplier of the year’ and ‘Best Marketing Campaign of the Year by a Supplier’ categories
It has just been announced that fine jewellery retailer, Clogau Gold, has been shortlisted in two categories of the 27th Frontier Awards 2011. Billed as ‘The Oscars of the travel-retail industry’ The Frontier awards have, for over 20 years, recognised the brands that have achieved the highest standards of excellence.
Shortlisted in both ‘Best Supplier of the year’ and ‘Best Marketing Campaign of the Year by a Supplier’ categories, Clogau Gold eagerly anticipates the results of the ceremony set to take place on 21st September at the glittering awards ceremony at the Hotel Martinez in Cannes.
The news arrives during what is fast becoming a pivotal year for Clogau Gold . The brand is recognised for its rare Welsh Gold, the gold of choice for the British Royal Family’s wedding rings.
The Royal wedding in April presented a golden opportunity for Clogau Gold to grow brand awareness and increase market share . The Royal wedding marketing campaign was shot around the Palace of Westminster (see image) and consisted of multi-channel activity including a launch of Royal themed collections in association with Historic Royal Palaces Enterprises. It culminated in a fabulous month of Clogau branding and consumer recruitment activity in Heathrow’s Terminal 5 (see image).
"When we revised our business visions a year ago, we wrote the strategy for one of them to be the best supplier within the industry and another to have a globally recognised, luxury brand standard marketing campaign. To be shortlisted in these categories as a global supplier to the Travel Retail Industry, amongst some of the world's leading brands is a fantastic achievement." Ben Roberts, Managing Director (shortlisted for this year's Family Business Director of the Year at the UK final of the Director of the Year Awards.)
"The news of the two short-listings is very exciting and a reward for everyone in the company for their efforts in the last eight months. We very much look forward to the Awards night when we hope a great climax to a tremendous year will be reached." David Butler, Head of International Sales.
Compared to the same period in 2010, the first six months of 2011 has seen sales to travel retail partners grow by 360%. Clogau Gold is now present on 12 airlines and cruise-ships in Europe, North America and Asia as well as a number of additional airport trading partners. In January, 2011, Clogau's Fairy locket was named the number one best-selling jewellery item in British Airways Short-Haul brochure.
Phone: 01745 536176
Email: phillipa.williams@clogau.co.uk
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