Funky Trademark Trend Continues as Procter & Gamble Files Trademark Request for Old Spice Whistle

Pig Calls and Reality Show Catch Phrases Also Aim for Trademark ProtectionANN ARBOR, MICH – The familiar Old Spice whistle is a decades-old jingle, but owner Procter & Gamble has just now applied to federally register the sound as a trademark. The consumer products giant is joining companies and universities of all sizes in the trend toward registering non-traditional trademarks, according to Michael Spink, an intellectual property attorney who blogs and tweets (@funkymarksblog) about unusual trademarks for motion, sound, color, scent, texture, and shape.