Pepsi and Net10 Wireless to Serve as In Association Sponsors

Chicago/Miami, March 18, 2013 For the fourth consecutive year, State Farm will present the highly anticipated Billboard En Concierto, an annual, invitation-only concert series featuring live performances by some of Billboard’s most unique, chart-topping Latin artists. In addition, Pepsi will serve as In Association Sponsor throughout the series while Net10 Wireless will have the same rights in Los Angeles, Chicago, Miami and New York.

“State Farm is proud to once again sponsor Billboard En Concierto” said Tim Van Hoof, Assistant Vice President of Marketing at State Farm. “We are looking forward to helping fans get to a better state with ticket giveaways, upgrades and interactions to make the concert going experience exceptional!”

The seven-city invitation-only music series, which leads up to the highly acclaimed Billboard Latin Music Awards, will feature live performances by two of today’s most celebrated Latin acts, Mexico’s 3BallMTY and tropical singer/songwriter Tito El Bambino. The chart topping tribal music sensation 3BallMTY is set to kick off this year’s edition of Billboard En Concierto with four consecutive shows in the Southwest beginning on Tuesday, April 2 in Houston (House of Blues) followed by Dallas (House of Blues), Los Angeles (House of Blues) and San Francisco (The Fillmore). Tito El Bambino will close out the series with shows in Chicago (House of Blues), Miami (The Fillmore) and culminating Wednesday, April 10 in New York (Best Buy Theatre). See below for a full schedule of the 2013 Billboard En Concierto Music Series.

“Billboard is proud to once again take the best in Latin music directly to fans with CMN and Telemundo,” said Leila Cobo, Executive Director of Latin Content and Programming for Billboard. “Billboard En Concierto is a pioneering concept, and as we enter our FOURTH year—longer than any other similar franchise—we are confirming our commitment to Latin music as the premiere music brand in the world.”

Fans are encouraged to secure their invitations to the 4th Annual Billboard En Concierto private concerts by tuning into their Telemundo local station for give-a-ways or participating in promotions held by event sponsors. Consumers have to be active and involved with the brand in order to receive passes to the shows. For more information on how to secure invitations to these exclusive events, please visit your local station website.

“Billboard En Concierto is a great platform for Pepsi to interact with our fans and fans of Latin music across the country,” said Javier Farfan, Senior Director of Cultural Branding at PepsiCo Americas Beverages.  “For the seven days of Billboard En Concierto, we will be giving fans the opportunity to bring the ‘Vive Hoy’ mindset to life.”

In the four years since their debut, 3BallMTY (Tribal Monterrey) has progressed in impressive fashion, capturing numerous accolades such as the 2012 Latin Grammy for Best New Artist. The band has taken over the Latin music charts with their hit single, “Intentalo”, competing for eight Billboard Latin Music Awards, including Artist of the Year, Song of the Year, Mexican Album of the Year, and Duo/Group Album of the Year. The eclectic trio – comprised of Erick Rincon, DJ Otto and Sheequo Beat – will be one of only two bands representing Mexico at the renowned Coachella Music Festival, taking place April 12-21, 2013 in Indio, CA.

After launching his fifth studio album, “Invicto”, which debuted at No. 5 in Billboard’s Top Latin Album chart last fall, Tito El Bambino has been on a roll, performing before enthusiastic crowds in his native Puerto Rico and other parts of Latin America. His first single, “Porque Les Mientes,” a merengue-fused melody, features a duet with Marc Anthony, with whom Tito is currently collaborating for the global icon’s upcoming salsa album. The artists recently performed an electrifying, live version of their hit during two sold-out shows at Brooklyn’s new Barclays Center.

“We are delighted to have Net10 Wireless as a part of this very exciting Latin music event,” said Henry Cardenas, President and Chief Executive Officer of CMN. “Their service is all about bringing people together, and this concert series does exactly that via wide reaching and talented artists such as Tito El Bambino and 3BallMTY.”

Billboard En Concierto leads up to the prestigious Billboard Latin Music Awards, presented by State Farm, airing live on Telemundo on Thursday, Apr. 25 at 7:00 p.m. ET from the BankUnited Center in Miami. The Billboard Latin Music Awards honor the most popular albums, songs and performers in Latin music, as determined by the actual sales, radio airplay and social media activity that informs Billboard's weekly charts. The awards are the culmination of the Billboard Latin Music Conference, presented by State Farm, the largest gathering of Latin music professionals in the world.

04/02/12     3BALLMTY                   Houston, TX          House of Blues
04/03/12     3BALLMTY                   Dallas, TX             House of Blues
04/04/12     3BALLMTY                   Los Angeles, CA   House of Blues
04/05/12     3BALLMTY                  
San Francisco, CA  The Fillmore
04/07/12     TITO EL BAMBINO     Chicago, IL            House of Blues
04/09/12     TITO EL BAMBINO     Miami, FL              The Fillmore
04/10/12     TITO EL BAMBINO     New York, NY       
Best Buy Theatre

For inquiries regarding Billboard En Concierto, contact: Vicky Quintana, CMN: 312-492-6424 or For more information on the Billboard Latin Music Conference & Awards, please visit <> .

About Billboard

Billboard is the world¹s most influential music brand reaching key executives and tastemakers in and around the music business through Billboard magazine,, Billboard Conferences, Billboard Bulletin, and other targeted newsletters, and millions of music fans through and Billboard Events. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard charts and content are consumed and referenced by millions of people in more than 100 countries through a content syndication deal with a global news network, and strategic relationships with other major companies around the world. In addition to North America, Billboard operates businesses in Brazil, Japan, Korea and Russia.

Billboard is owned by Prometheus Global Media, which resides under the newly formed Guggenheim Digital Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences, events, and awards shows such as The Billboard Music Awards on ABC, and The Billboard Latin Music Awards on Telemundo), Entertainment (The Hollywood Reporter, Backstage, ShowEast,

CineAsia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards).

About State Farm®
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit or in Canada

About Telemundo Media

Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, and; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About CMN
Cardenas Marketing Network (CMN) is the leading multicultural experiential marketing agency in the United States. CMN connects clients with artists, professional athletes, and other influential figures, creating brand impact through innovative campaigns that resonate with the brand’s target market. CMN’s award-winning team of marketing professionals and logistics experts specialize in providing integrated marketing strategies based on emerging cultural trends as well as high-end and top quality production elements to elevate any experiential marketing initiative. CMN is fueled by originality, creating inspiring consumer experiences that are also interactive, memorable and newsworthy. For more information, visit